Who has time to read books? We all should, but it's tough to know what is worth reading. As an author in the midst of writing a new book, I have a unique point of view on what I look for in great books. The Influential Marketing Book List will spotlight and review the best
Continue reading »Monthly Archives: "May 2011"
Colonel Sanders has a trade secret. His special blend of herbs and spices is supposedly the secret formula that makes his chicken taste the way it does. When Pfizer releases a new drug, they spend considerable effort to protect their manufacturing process and are even more secretive about particular formulations that they are testing in
Continue reading »In 1986, there were certain rules of television that pretty much everyone followed. You expected news anchors to be buttoned up and serious when presenting the evening news. Television programs (as they often still do) presented a distorted view of reality that only slightly resembled real life, but still allowed you to escape into other
Continue reading »In the book The End Of Overeating, former FDA Commissioner Dr. David A. Kessler delves deep into the food industry and talks extensively about how the industry has developed, marketed and promoted products to the American people. One of the stories he describes is the one of Roger Smith who was at one time the
Continue reading »The renaissance of marketing over the last decade has generally left certain things behind. We no longer count on loud billboards or long print ads, for example, to tell our story in a way that people will actually read. TV, while still important, is now a smaller part of the marketing mix. The art of
Continue reading »This past weekend at the Mashable Connect conference in Orlando, I offered a sneak peek at my next book project which I recently signed a deal to complete with a new publisher (Wiley). The working title for the book is "Likeonomics" – a book on how to be more believable in the affinity economy. What
Continue reading »One of the most dynamic speakers you will ever hear at a live event is legendary business thinker and author Jim Collins. Through is best selling books and many talks at some of the world's largest business events, he often shares wisdom that is driven by his vast experience, but also easily understood and implementable
Continue reading »By anyone's measure Christian Ringnes would have to be described as an odd man. He is a millionaire in Norway thanks to his real estate investments and well known thanks to his funding of philanthropic projects such as a $300 million sculpture park in Oslo. His wealth and noteriety has also afforded him the luxury
Continue reading »Most students of any business course are taught constantly about the importance of having a good Return on Investment. Whether that "investment" is measure in dollars or in time that you or your employees spend trying to do something, we are taught that the benefit must be tangible when it comes back to your business.
Continue reading »Having moved from a city where political correctness barely exists (Sydney) to one where it was invented (Washington DC) qualifies me as something of an expert. The idea of the importance of being politically correct is good in principle … because there are many things that people can unintentionally do to marginalize or demonstrate an
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