There is a moment when everyone does the same thing. Right around the 4th of July, most people will buy fireworks. And April 15th is one of the universally dreaded days of the year in the US, where millions of Americans seek help to file their taxes. And in the days before Halloween, everyone buys
Continue reading »Monthly Archives: "July 2011"
If there is one universal truth that almost no one in the world of technology or social media has figured out, it might be this: everyone hates evangelists. No matter what they are "evangelizing" – the world view anyone who claims this title for themselves usually has is that the product, service or idea that
Continue reading »Anyone who has ever taken flight lessons knows about a problem called the wingtip vortex. Described online as “the twin tornadoes formed by the difference between the pressure on the upper and lower surfaces of an airplane’s wing” – the wingtip vortex actually creates quite a dangerous situation for any plane because if you fly
Continue reading »A few weeks ago, the Cannes Creative Festival brought together thousands of practitioners in every discipline of marketing and advertising to honor the best communications campaigns and thinking from the previous year. As a marketing writer and strategist, I spend a lot of time thinking about original examples of great marketing. Good ideas are inspirations.
Continue reading »Expertise is a beautiful thing when you are a small business. If you are in the right business, you have probably spent a long time building your expertise in whatever your industry happens to be. Whether you provide consultative services for your customers, or use your expertise to help sell retail products – the expertise
Continue reading »The first time that brands were ever allowed on Facebook, the only way they could advertise was by offering a specific promotion. No brand awareness campaigns or focus on engagement … just a simple offer. It was a symbol of how Facebook (and Mark Zuckerberg in particular) saw brands entering into the previously sacred space
Continue reading »I remember a time when I used to spend hours listening to the sounds that different cymbals made when hit in different locations. If you aren’t a drummer, chances are this moment will be a tougher one to relate to – but trust me when I tell you that the decision to buy a cymbal
Continue reading »Last month while working on a strategy for a large client, we had a brilliant idea. This was not the kind of idea that agencies come up with all the time while sitting in a room by themselves drawing pictures on a whiteboard. No, this was the kind of game changing idea that could solve
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