I actively hate cauliflower. In marketing terms, you could call me a brand dectractor … as I am generally pretty vocal about my dislike of the sweat-sock-smelling-mush-flavored vegetable. Hate is often extreme like that, and most of us believe passionately in what we dislike. What we "like" on the other hand, has been getting devalued
Continue reading »Monthly Archives: "September 2011"
I have always had a mixed relationship with Apu. The long standing joke in many South Asian communities was that he was really our first and most recognizable movie star. Still, he was a caricature of a convenience store owner – one of several typecasts for South Asians that have included taxi drivers and call
Continue reading »How many times have you heard that being successful in using social media is all about engagement? I hate to be the bearer of bad news, but it isn't. For a consumer that is going on Twitter to complain about how their mobile phone doesn't have coverage, they don't want to be "engaged" with your
Continue reading »FINAL UPDATE: This process did not go as expected for me and there are several downsides to converting your profile to a page. Read my update at the end of this post for why you may NOT want to do this before you make a decision – it includes some things I wish I knew
Continue reading »It is natural to worry about being fair. When you have current customers and are trying to create promotions to lure in new customers, the last thing you want is for those people or organizations that you already work with or other groups of potential new customers to feel unappreciated or marginalized. At the same
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