Today two of the biggest communications holding companies, Omnicom and Publicis, announced they will be merging to form the world’s largest advertising company. For anyone familiar with the common in-fighting among agencies for limited client budgets, one of the immediate concerns will be the challenges that these new found partners in this “merger of equals”
Continue reading »Monthly Archives: "July 2013"
In 2009 a candy brand launched a campaign that would scare marketers off from using Twitter for years. Skittles decided to tap into the growing popularity of Twitter and engage their youth audience with an idea that probably seemed brilliant on a whiteboard. They replaced their usual brand homepage with an automated stream of Tweets
Continue reading »There’s a few things they don’t tell you about being on The Shark Tank. One of them is that every pitch on the popular reality business TV show starts with a silent 10 second staring contest. I spent an afternoon talking to a former (winning) contestant from the show, and one of the the insights
Continue reading »There is a creation myth that we often hear when it comes to content marketing. It tells us that in order to provide value with the content we produce, we need to create answers to questions. We need to create continually updated events, articles, videos, or images. Create, create, create. But creation is hard. Not
Continue reading »Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings and cause people at home to pick up the phone and place an order for delivery. The formula is so time tested, that the latest series of ads from Pizza
Continue reading »What problem are you solving? It’s one of the most basic and fundamental questions in business … and one that most brands believe they need to be able to answer. The best ideas solve problems, right? There is a problem with this logic. Ideas that make money or change the world don’t just solve problems.
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