How Hot Dog Water Became The Hottest New Health Drink In Ame ...

hot dog water

Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would it change your mind to learn that it helps restore the body’s homeostasis after an electrolyte imbalance? It is only if you read till the end of the small print

Continue reading »

Why Our Economy Supports (And Sometimes Needs) Bullsh*t Jobs

bullshit jobs

“A titanic amount of our economy is presently bullshit, and we’re working crazy hours to ensure that all the bullshit gets done.” This review of the newly released book Bullshit Jobs by David Graeber looks at some of the themes from the research of the author and why there are so many people doing jobs

Continue reading »

The Passive Future Of Learning: How To Learn Piano In An Hou ...

Imagine learning a new skill such as playing the piano or reading braille in as little as an hour. That may soon be a reality according to this story which introduces a concept called “passive haptic learning” where people were taught the finger patterns to play a song on the piano simply by wearing a

Continue reading »

Backlash On World Cup Jersey Design Surprises Adidas. It Sho ...

2-adidas-football-jersey-font-worldcup-confusion-typography

This week there have been no shortage of World Cup memes. Everything from Senegal manager Aliou Cissé becoming the tournament’s coolest man, to the early domination of Ronaldo. Yet the one meme so far that might offer the best business lesson is the justified worldwide ridicule Adidas is earning for their confusingly designed official jerseys.

Continue reading »

SHRM 2018 and the Reinvention Of Human Resources

Toby vs Tony

Toby Flenderson is not a popular guy. A few years when I spoke at a previous SHRM event, Toby was one factor in a palpable sense of extreme frustration I felt from many of the people in my audience. The Office was still on the air and Toby (the HR character on the show) cast

Continue reading »

How Brands Become Fixers Of Everything From Potholes To Fake ...

dominos fixes potholes

Domino’s just started fixing potholes on roads, to help your pizza get delivered undisturbed. In response to news stories of kids getting fined by overzealous city officials for running lemonade stands without permits, Country Time Lemonade created a fund to pay their legal fees. Both are stunts from brands taking a short lived Brand Stand

Continue reading »

Customers Are Not Always Right (And Sometimes Don’t De ...

Yes, Elon Musk finally released his flame throwers to the consumer market … and people promptly began using them in totally inappropriate ways. It is a predictable side effect of our culture of Everyday Stardom that consumers behave badly … just because they can. This week, there were plenty of examples that maybe we don’t

Continue reading »

How To Reinvent A Brand: Lessons From Kodak, Blackberry and ...

crayola makeup

This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their own quest to maintain relevance and resurrect their fading brand by announcing the KEY2 (a new phone featuring a full keyboard) and Kodak showed off the first photos taken on

Continue reading »

How Twitter Is Killing Our Culture (And Why We Probably Won& ...

elon musk twitter

Is Twitter useful anymore (or was it ever)? Most of us who have been on the platform for some time have likely experienced a downward shift in its value. For me, the platform used to offer an interesting stream of real time commentary from friends and acquaintances. Over time it became a noisy flood of

Continue reading »

Why Everyone Wants To Sell Everything As A Subscription

air france le pass

This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which allows frequent travelers to purchase pre-paid coupons to lock in pricing. A few days later, Mercedes-Benz followed BMW, Porsche and Cadillac by launching their own monthly all-inclusive subscription model, at

Continue reading »