A few days ago I got the first shipment of my new book Likeonomics to my house. Right now the book is sitting in front of me and I really want to ask each of you to go out and buy it – but I can't. In fact, it really helps me if you DO
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This is an exclusive presentation I just launched which will take you behind the scenes of my new book, give you a sneak peek at the new website which I'll be launching on Monday, and details on how to download your FREE EXCERPT from the book. Check it out: The Making of Likeonomics – How
Continue reading »My life would be a lot easier if I loved case studies. After all, they are all around me. In our agency, we produce case studies for our most successful work. Clients share case studies of previous work or industry standards with us all the time. In the educational world case studies are plentiful, and
Continue reading »The "fourth best island in the world" (according to National Geographic) isn't warm and rarely sunny. Yet the Isle of Skye is a celebrated part of Scotland and a popular tourist destination. If you ever happen to find yourself traveling there, one of the most popular places on the island is a unique distillery that
Continue reading »Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one of my longtime inspirations as a writer – Paolo Coelho. His book The Alchemist is
Continue reading »No one writes a business book about leadership to help hungry children. Leadership, we usually read, is about having a grand vision. It is about the touchdown pass. No one wants to hear about the months you spent in the summer working out in the weight room. In our quarterly culture, fast results are the
Continue reading »Who has time to read books? We all should, but it's tough to know what is worth reading. As an author in the midst of writing a new book, I have a unique point of view on what I look for in great books. The Influential Marketing Book List will spotlight and review the best
Continue reading »This past weekend at the Mashable Connect conference in Orlando, I offered a sneak peek at my next book project which I recently signed a deal to complete with a new publisher (Wiley). The working title for the book is "Likeonomics" – a book on how to be more believable in the affinity economy. What
Continue reading »Who has time to read books? We all should, but it’s tough to know what is worth reading. As a fellow author, I have a unique point of view on what I look for in great books. On the first Sunday of every month, the Influential Marketing Book List will spotlight and review several new
Continue reading »1. What is the big idea of Enchantment and how did you land on that word as the title? The big idea is that if you want to change the world, you need to enchant people. Inronically, the more innovative your product, service, or idea, the more you need to enchant people. As for the
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