Last week on Thursday I spent the day at the TurnPROn event in San Francisco focused on the future of public relations. It was hosted as part of the Online Market World conference, and a relatively small and concentrated event. Despite the small size, the lineup of speakers was surprisingly good, and included folks like
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Can LitLiberation Raise $1 Million For Public Schools in 4 W ...
Tim Ferriss thinks so, and he’s bringing together an amazing list of influencers like Marc Andreessen, Drew Curtis, Tom Foremski, Matt Mullenweg, Darren Rowse, Premal Shah, Gina Trapani and lots of others to help him do it. When I first met Tim at an event before his phenomenally successful 4 Hour Workweek came out, he
Continue reading »Thinking Outside the Demographic – Why Customer Passio ...
If you have been in marketing for any amount of time, you know how omniprescent demographics are. The first question most marketing teams will focus on is "what’s our target demographic?" Demographics are what media is bought by and what media properties define themselves by. Ask any online community about their core audience, and they
Continue reading »Behind the Pages Of My Upcoming Book: Personality Not Includ ...
UPDATE: The book is out! See www.personalitynotincluded.com for details on the book. Since announcing some time ago that I will be writing my first marketing book, I haven’t spoken much on this blog about it. I have, however, adjusted my working schedule and relied on the patience and flexibility of my teammates at Ogilvy to
Continue reading »Firebrand Shows Ads The Way MTV Used To Show Music Videos
The dirty little secret that most people who make their living marketing on the Internet will never tell you is that they love watching TV spots. Of course, it is frustrating how much clients spend on questionably effective television advertising … and there are a lot of crappy TV ads being produced. But what if
Continue reading »Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday in an article by Keith Huang. As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the
Continue reading »Casting Call: Your Chance to Speak at Ad:Tech NY
One of the questions I have gotten from more than a few readers is how to get into speaking at events and conferences. It is surprisingly more easy than it may seem, but the real challenge is breaking into your first conference speaking chance. Perhaps you work for a small company, or you are still
Continue reading »8 Unique Reasons People Like Twitter (And Why Microblogging ...
On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity. Who has the time to send these incessant "tweets" all day long? As it turns out, lots of smart folks with respectable jobs, but that’s besides the point. Driven by Mark Simon’s
Continue reading »Idea Bar: Self Destructing Emails
People often ask me how long a blog post takes. Some take months of collecting information, most take an hour or two, and then there are posts like this one. A quick idea, written in about 5 or 10 minutes … in this case, the quick idea came from going through my emails and realizing
Continue reading »Bringing Social Media to Promo Live
Today I have the chance to join a marketing panel at an event that I wouldn’t normally have the chance to attend, Promo Live. The event is all about promotion marketing and as a result there are many sessions that seem interesting and different for me from most of the interactive events I make it
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