I have a profile on just about every social network that I can find. That doesn’t mean I use all of them, of course, but I am starting to run into a very interesting problem that I have to assume others are running into as well. The problem is keeping my social network synchronized. I
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The Great Twitter Experiment
Ok, maybe not so great – but over the next week I am going to become an active Twitter user. I have not been a huge user of Twitter, though I have written before about seeing the potential for using it for marketing. Recently, there have been several other folks also speaking out about how
Continue reading »Three Simple Words And Three Sites Every Marketer Should Rea ...
There are a lot of resources out there for marketers. We read books and blog posts and articles and magazines and podcasts and video blogs and … well, let’s just say the list goes on and on. Like a lot of people in our industry, I follow a lot of links and have a lot
Continue reading »Why 10 Asinine Trends Might Still Matter
Earlier this week, I posted on our 360 Digital Influence team blog about Mark Simon’s piece in AdAge titled "Beyond the Hype: The 10 Most Asinine Trends Online and Why You Should Ignore Them") and about the type of counsel I think we should be offering to our clients. My main point is that we
Continue reading »Live Blogging at Ogilvy Verge in London
Today I am participating as part of the live blogging team at Verge, Ogilvy’s signature event in London where we invite clients, peers, partners and media to a discussion about the latest innovations in marketing and communications. The structure of the day is broken into three categories: Listen, Experiment and Engage. Under each we are
Continue reading »What You Can Learn From Philatelic Marketing
Raise your hand if you know what philately is. OK, major geek points for you if you got it right. For the rest of you, philately is the fancy name for the study of stamps, commonly related to the hobby of stamp collecting. Last weekend I was in Lima for a good friend’s wedding and
Continue reading »IdeaBar: Still Seeking The Great Semacode Marketing Idea
Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an item of clothing directly from their phone. I am a big fan of the promise of semacodes for marketing because they can offer a reliable way to let consumers interact
Continue reading »VibeAgent, Travel Reviews and An Idea For TripCellar.com
I stay in a lot of hotels. For personal trips, as well as business travel … there are hotels that I visit once or twice and there are hotels that I stay at often enough to recognize several members of the staff. Though I often choose Starwood properties because of location and frequent staying points,
Continue reading »The Ogilvy Blogger Outreach Code of Ethics (Beta Version)
One of the recent threads of conversation you might have picked up on in several circles is a backlash from bloggers against marketing and PR folks who are pitching them all sorts of irrelevant news items and worthless products. Lots of bloggers are sick about it, and though I’m probably more forgiving than other bloggers
Continue reading »Measurement: Creating A Social Media Impact Factor
There is a metric used for scholarly journals called the impact factor (IF). In the world of medical and professional journals, the criteria for influence is citations. Similar to how much of the social media world uses inbound links – the citation metric carries significant weight in scientific and academic communities. It also raises significant
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