Football season is starting again and this year NBC has the rights to broadcast a portion of the NFL games and along with their coverage unfortunately comes Bob Costas – one of a handful of standard wax-like figureheads of American sports broadcasting for the past several decades. Perhaps a textbook definition of what Scott Adams
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5 Web2.0 Sites That Don't Forget About Usability
Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces. The premise was that simplicity and usability were guiding principles to making any online site successful (seems obvious, I know, but it didn’t use to be). Since the late nineties, the importance of usability had slowly been
Continue reading »Hell Hath No Fury … Like A Pissed Search Engine Market ...
There are only two guiding principles for engaging in social media and blogging. You don’t need to memorize a book or have years of experience. All you need is to never forget the following two things: Never pretend to be someone you are not Never piss off a Search Engine Marketer Most people know the
Continue reading »Barbie Fights the Tyranny of Toy Packaging
This past weekend, my son had his third birthday – a great moment in fatherhood for me because it’s really the first birthday where he gets really cool toys that Daddy can spend an entire Sunday afternoon playing with. I think I speak for all Dads when I say Baby Einstein doesn’t really do it
Continue reading »Why Everyone Hates To Love Technorati (But Does Anyway)
For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning is the inherent desire for bloggers to be ranked. Though there are lots of industry based lists (such as the Power150, Viral Garden Top25, and Peter Kim’s newly launched M20)
Continue reading »Add Your Votes To The New SxSW Panel Picker
For those who follow this blog, you know that I attend and speak at a lot of events. Each has a different vibe and type of attendee – and I’ve been to some amazing events and heard many fantastic speakers. This past year, one that stood out was the annual South by Southwest Festival that
Continue reading »How to Sell the Value of Social Media To Your Boss
I don’t consider myself a blog envangelist. My role is not to walk into every client’s office and tell them to start a blog. For some, this may be the best thing to do. For others, getting involved in social media may take a different and more community based approach. Either way, the one common
Continue reading »Why Brand Names Matter In The Travel Industry
If I named my next kid Jeeves, would I be limiting him to a future career as a butler? What else could someone named Jeeves do? Most marketers understand that names matter for perception, but what impact can they have on actual performance? The past several weeks I have had to rent a car from
Continue reading »New York's Papaya Branding Problem
If I gave you two words, papaya and new york (ok, three words), what would you think of? If you are American, chances are these odd combination of words would conjure up images of hot dogs known as "papaya dogs," which are as iconic as you can get about American pop fast food culture. The
Continue reading »Branding the Subcontinent: India's Inspiring 60th Anniv ...
Today is India’s 60th Anniversary of Independence and there is lots of discussion on Indian blogs about the significance of this day and what it means for the country. It will come as no surprise for admirers of the Bollywood film industry that India’s culture is one driven by film and music. The blockbuster Bollywood
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