Before making their way into dishes served by 5 star restaurants around the world, black truffles start their journey to the plate by being discovered and licked by a dog (or pig). Is that the kind of delicacy you are interested in? When you think about it, a lot of what we strive for or
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3 Things We Need (Besides the iPhone) To Revolutionize Mobil ...
As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy should be in a world bound to evolve rapidly now that the iPhone is in people’s hands. John Bell, the head of our Digital Influence group, has a great post
Continue reading »One Hour No Power Campaign – And Other Ways to Save Th ...
I love a good grassroots campaign to change the world – and usually I do all I can to help these causes when I find them. The latest one that’s caught my attention is the "One Hour No Power" campaign which is asking everyone today at midday in your local time to forego using all
Continue reading »MSNBC Skips Social News Trend, Focuses on Visual News
Standing out for your online news offering is rapidly becoming almost impossible for publishers. After all, as we each get smarter about using RSS feeds to only get the content we want, the old "news portal" sites of several years ago are becoming less and less important. Add to that the rise of "social news"
Continue reading »Hellmann's Takes Search For "Real Food" Into ...
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food. Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the
Continue reading »6 Useful Social Media Tools and Sites For Women
When it comes to social media tools, most are not gender specific. That’s a good thing, as it means they can be uniformly useful for everyone, but it’s a sign of evolution when more specifically targeted sites start to appear. It happened with websites and now the same seems to be happening with several new
Continue reading »The Midbutton and Other Reasons To Think Small
I don’t wear ties. It’s not so much a rule as it is a preferred statement – learned over being in the interactive industry for more than ten years. Instead, I often wear button down shirts, which leads me to the most serious of all wardrobe questions that men around the world deal with on
Continue reading »500 Things You Can Learn From A Supermodel
You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to look good. We all know that part of this look can be due to creative photoshop artistry and “post-production” – as exposé style videos such as Dove’s Evolution powerfully illustrated. What
Continue reading »Learning From The Drum Solo
Last night I saw a drum solo as part of the A.R. Rahman concert here in DC. For those who don’t know, A.R. Rahman is as close as any modern day man can get to being a god in India. He is the music composer (and sometimes voice) behind many of the most popular Bollywood
Continue reading »Shell Has Eureka Moment, But Sends Wrong Message
Good advertising is based on insights … a singular idea or truth that gets to the heart of a product or brand. The trouble with insight, though, is that it comes in two forms. There is insight that can help you to create a great communications message – and there is insight that can help
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