One of the most challenging aspects of blogging that hold many companies and individuals back from jumping into starting their own blog is the ongoing commitment that blogs often require. Creating a blog and posting frequently for a month – and then letting it slowly die is sadly common for corporate blogging initiatives. Clearly starting
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The Graduation Post: 5 Tips for New College Grads
Who doesn’t love a good graduation speech? Usually they are full of great advice, wonderful hope and optimism, and more than one caution about expecting things to come too easily or focusing too much on money. One day, perhaps I will be important and old enough to give one of those speeches and offer some
Continue reading »Rebranding And Announcing A New Book Deal
This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there was a good reason for waiting. Today I have two announcements – one relatively small and one relatively big. The first small one, is that I have rebranded this blog
Continue reading »Participating in the Art of Online Communities Seminar
Later today I will be participating in an online seminar focused on offering some insights and lessons on what it takes to create a successful community for business purposes. What’s most interesting about this seminar is that there is a very wide range of audiences registered to attend online, including financial companies, consumer marketers, advertising
Continue reading »Is Keeping Your "Classic" Version a Necessity?
Launching a site quickly around an idea to claim a first mover advantage is rapidly becoming a mantra for new Web 2.0 startup sites. As new social networks and other types social media tools on websites pop up – many are simply exploring an idea quickly to see if it sticks, and aiming to put
Continue reading »7 Tips on Eating Differently to Impact Climate Change
During a session run by Tara Garnett from the Food Climate Research Network at the Corporate Climate Response Conference, she shared a wide range of interesting research that was likely difficult for most participants to absorb quickly enough (and extremely difficult to keep up with for blogging purposes!). Luckily, FCRN has a fantastic research archive
Continue reading »The Greenest Sports Event on Earth
Yesterday during an afternoon session at the Corporate Climate Response event, Jack Groh, Environmental Manager at the NFL Environmental gave an engaging presentation about the NFL’s environmental policy. He may seem like an odd choice to speak at an event like this, and the National Football League may seem like an even odder choice to
Continue reading »Newsflash for Ask.com: The Algorithm is Dying
In case you hadn’t heard – Ask.com has a new advertising campaign through their new partnership with Crispin, Porter & Bogusky (CP+B) focused on making a hero out of the algorithm. The idea behind the marketing strategy is described on their blog: If you get great search results, you don’t care why or how you
Continue reading »5 Ideas For Climate Response Without Big Spending
I am live at the Corporate Climate Response event and during the first panel – the participants shared many interesting lessons from their experiences in spearheading climate response initiatives at their own organisations. A key challenge for each was getting the buy-in at higher levels in these initiatives and the ongoing difficulty in securing capital
Continue reading »US Government Uses Blog Summit to Foster Discussion on Pande ...
Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog. As I head to London for that event, simultaneously our team has been spearheading a bold new initiative for the Department of Health and Human Services designed to engage bloggers in
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