Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social media. As I have shared before, I am extremely excited about this session and in particular about learning from the panelists who are participating about how they have managed to
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A Few Non-boring Ways to Use Twitter For Marketing
Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof. Collecting groups of text messages and emails from people cataloguing "what they are doing now" might seem like a colossal waste of time, but it has found a devoted following from bloggers and those actively engaged in
Continue reading »Streakers, Gunmen and The Death of Network News
Here’s a fact: if you get naked and run across the football field at an NFL game, you won’t get on television. The World Cup and most international soccer leagues have also instituted the same policy. If a streaker makes it onto the field, the television cameras cut away from the action and the commentators
Continue reading »2 Recaps of The Millennials Conference
Yesterday I moderated a panel on user generated content at the Millennials Conference put on by my friends at Digital Media Wire, an event that featured many brands, thinkers and even millennials themselves talking about media and marketing to this new generation of young people. I published two separate summaries of the event, the first
Continue reading »The Indian Film Festival, Permanence and the Internet
Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked featuring Aishwarya Rai and Naveen Andrews. The film tackles the difficult topic of domestic violence and is based on a true story. After watching the story being told and thinking
Continue reading »Marketing Ideas from Web 2.0 Expo
It took me a bit longer than expected to gather these thoughts together, but there was plenty of smart stuff happening at the Web 2.0 Expo this week in San Francisco. I considered doing a wrap up of sites from the event, but taking a quick look at other posts out there, it seems that’s
Continue reading »How 7 Basic Human Needs are Driving the New Social Web2.0
I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening
Continue reading »Finding Social Search at SES NY 07
I had the opportunity to participate in a panel discussion yesterday at the Search Engine Strategies show in NY all about Social Media Optimization. It was interesting to see how the idea has progressed and search pros are implementing tactics and techniques for social media marketing. Though I didn’t agree with all of the views
Continue reading »The 25 Basic Styles of Blogging … And When To Use Each ...
Many bloggers who have been posting for some time have intuitively figured out that different types of blog posts typically generate certain responses from readers. It’s not secret that "top ten list posts" are highly popular and that blogging can also help you fulfill your ambitions. We often classify blogs into genres, such as a
Continue reading »Making "Fusion" a Greater Part of Your Marketing
Believe it or not, there are many people who don’t know what a mashup is. If you ask those same people about what "fusion" means, most would probably be able to give you a better answer. The reason is that fusion is a concept that has been around a lot longer than mashups, and it’s
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