Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW: Using the tag as the tagline. Everywhere you look there are signs posted telling you what tag
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SxSW, Nuclear Tacos, and Other Authentic Experiences
Last night I had nuclear tacos. You’ve probably never heard of them until last night, but as part of Mozilla’s BBQ event, the nuclear tacos were out in force. Today there are lots of images of Flickr of people experiencing nuclear pain and several images of the actual tacos and event (including the one at
Continue reading »First Impressions at SxSW
This might be an odd title to a post about SxSW since the event has been going on for several days now and the "SxSW" tag is already at the top of the Technorati WTF buzz index. But regardless, I just arrived today at the midpoint of the Interactive event at South by Southwest and
Continue reading »A Friday Question: Do We Need Platformism?
This idea is sure to rile some people up. We are all familiar with the concepts of other "isms" where we are judged based solely on looks, race, physical appearance or some other subjective measure. Sexism, Racism, Elitism … these are things no one likes, and most educated people know these are wrong. The issue
Continue reading »Introducing The Best Panel at Ad-Tech San Francisco
I know there’s not usually supposed to be a competition between panels, but yesterday we just put the finishing touches on what I think is going to be one of the best panel lineups of the upcoming ad-Tech event in San Francisco at the Moscone Center from April 24 to 26th. The panel, which I
Continue reading »KLM Redefines How an Airline Can Use Social Networks
There is usually only one situation when travelling by air that warrants travellers banding together in a community. Unfortunately, it is usually when they unite in dissent and outrage about the way they are being treated by airlines. Apart from the "community" of frequent flyers, the airline industry has typically done a terrible job of
Continue reading »A Recap of the PSFK Conference
Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas. The agenda was very compelling going into it, and I did leave with many interesting insights and new ideas about marketing and communications. Though I unfortunately had to duck out
Continue reading »IdeaBar: Creationstorms
Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set time to photograph in a community and share images. Describing their mission as "helping people to rediscover their everyday environment and lives through photography," the site has launched the Connective
Continue reading »Our (Packed) Event Calendar for March and April
It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast. And as everyone knows, aside from flowers and birds, Spring is the season for conferences and marketing events to kick into high gear. There are lots of events in the coming two months that
Continue reading »Product (RED): Smart Social Marketing or Meaningless Celebri ...
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign. In case you’re among the few people that hasn’t seen the campaign, it created waves last year by introducing a for-profit
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