Starting on Tuesday of this week, I will be in London attending the Corporate Climate Response event put on as part of the Green Power Conference series. The 360 Digital Influence team has signed on as the official blogging and video blogging partner for the event, and as part of our involvement I will be
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Rohit Bhargava: Social Media Today Podcast Just Launched!
Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox. I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and
Continue reading »The Last Place You Want To See Marketing
This morning, I was taking a flight to Detroit on Northwest and using their automated kiosk to check in. During checking in, the seat selection screen was filled with options and additional prices that you could pay in order to "upgrade" your seat from a middle seat to a window or exit row. Ok, I
Continue reading »Intel Launches Chinese Language Technology Blog
Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments already. Unfortunately, automated translation software cannot provide a coherent picture of the content yet – so you might be out of luck with getting much from the content of the
Continue reading »The Extra Hour and How Small Differentiators Are a Big Deal
The Target retail store near our house opens at 9am, while most every other store in the area opens at 10. Is that one hour really a big deal? Perhaps not for most people – but for my wife who drops off my son at school every morning at 9 and needs to pick him
Continue reading »6 Dream Features Of The Ideal Social Network For Your Family
Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world. Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another. The solutions range
Continue reading »A Manifesto for Microsponsorships
NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets being allocated to online advertising, the distribution of this money is not equal. Even as thousands of new blogs and social networks are created, the vast majority of online ad
Continue reading »Trendspot: Using Social Media to Tell the Inside Story of a ...
Getting the "inside story" is an appealing thing. Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the inside story means you are part of an elite club. Inside stories are engaging, and they pass quickly from person to person (often, regardless of whether they are meant to
Continue reading »Westin Offers Widgets For Renewal In New Website to Launch T ...
Starwood is continuing their emerging focus on creating iconic lifestyle brands out of the multiple hotel chains they own with a new website called "Find Renewal" that will officially launch and be announced this Tuesday. Marc Schiller, CEO of Electric Artists and fellow blogger pointed me to the new site, one of several efforts for
Continue reading »Boeing Quietly Masterminds First Ever Corporate Blog Spinoff
Randy’s blog from Boeing has long appeared in social media presentations as a wonderful example of how to do a corporate blog. I have talked about the example often and linked to it, and the way that Randy dealt with Airbus’ exaggerated claims of the A320 being "7 inches wider than the Boeing 737" was
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