In a very funny (and cautionary) video showing the dangers of overthinking product packaging – the following video is worth watching for any marketer who has had input into packaging, written copy for marketing materials, or just loves a good old fashioned lesson in common sense. The choice of music from The Hudsucker Proxy –
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The Not-So-Secret Way Virgin America Will Reinvent US Air Tr ...
Virgin is not in the business of music. Or credit cards. Or mobile phones. Or space travel. Though the brand has done remarkably well in translating its popularity from one business to the next – they are actually in the business of reinventing stagnant industries. Just look at the track record of industries that they
Continue reading »A Call to Keyboards: Save Business2.0 Magazine!
There have been rumours flying this week that Time Inc. is going to be shutting down Business2.0 magazine and the last publication will be the September issue this year. Valleywag is reporting that the magazine has already been shut down – but in another first for Business2.0, it seems Josh Quittner (editor) and several high
Continue reading »A Campaign for Taxi Justice From A Crusading Cabbie
I used to sit in the front seat of a taxi. In Australia, if you are male and riding in a cab alone – it is standard practice. Every time I would come home to America while I was living in Sydney, I would delight in telling this little known quirk to my American friends
Continue reading »IdeaBar: Fedex HyperLocal Delivery
This past weekend I spent most of the day on Saturday at home waiting for a delivery. The promised window was between 11 and 2 … and not surprisingly, 2pm rolled around with no delivery in sight. The delivery was from Home Depot, but it just as easily could have been any furniture or appliance
Continue reading »Librarians Blogging And The Birth Of Library 2.0
I believe in the power of the people. Not in a political way, because I’m not after your vote for anything. But in a social way that is changing how we find information and how marketers communicate with their customers. Technology is an enabler, but the real shift is in people collaborating and sharing an
Continue reading »A Basic Lesson On Marketing To The "Wego" (Web Ego ...
Raise your hand if you have heard the term "blego." Ok, that’s probably not a good experiment since I can’t see you … but it’s an increasingly common word being used to describe the hyperactive egos of many bloggers. It’s becoming a negative word, often referring to the qualities of some bloggers to be judgemental,
Continue reading »The Complete Gallery Of Simpsons Movie Marketing
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now. Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond
Continue reading »Images from Live Earth DC – 07.07.07
www.flickr.com rohitbhargava’s Live Earth DC photoset
Continue reading »Live Earth Includes DC, Thanks To The Native Americans
Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents. In case you’re wondering, the "0.5" stage is right here in DC. The concert taking place now is at the American Indian Museum after they offered their venue for
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