This afternoon in front of a packed room of nearly 200 nonprofit communicators in Washington DC, Google announced their most innovative and ambitious set of tools to help nonprofit organizations to succeed yet. Promising to offer $10,000 in free keyword advertising credits, branded channels and other extended premium features, the announcement of the Google for
Continue reading »Category Archives: Trends & Culture
Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It’s going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new
Continue reading »Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research reports. After all, we generally pay a lot of money for them, and (ironically) many of the most authoritative are BRANDED either by a research organization, or by an authoritative
Continue reading »UPDATE 06/15/10 – Listen to my radio interview on NPR's All Things Considered about the Silly Bandz fad. They are for boys or girls, you wear them on your wrist or elsewhere and just about every kid has to have an arm full of them, prompting many schools to ban them. Welcome to the world
Continue reading »The end of last week was the annual Consumer Electronics Show (CES) which attracts more than 120,000 people from all parts of the technology industry together to Las Vegas to share their latest innovations and visions for the future. NBC was reporting live from the tradeshow floor, all the big tech publications were there and
Continue reading »In these last few weeks of 2009, one of the things that nearly everyone is doing is getting ready for what is to come in 2010. Like many bloggers, I have already started reading some "predictions" for 2010 – which often take lessons learned for 2009 and project them into the next year. For my
Continue reading »Earlier this week, the USPS created an engaging tool on their site called the “Virtual Box Simulator.” It is relatively simple to use – you print out an icon and when you visit their site and launch their tool, the icon is recognized through your webcam and what seems like a holographic version of a
Continue reading »One sunny afternoon just over ten years ago, I was backpacking through Ireland and met a fellow traveller on the steps of one of the bridges that cross the River Liffey. We had both just graduated from college a few weeks earlier and spoke for hours about life after college. Then we exchanged addresses and
Continue reading »Tired of 2009 predictions yet? I’ve had no less than a dozen requests to contribute to compilations of predictions for the next year and have participated in a few. So, clearly I’m part of the problem if you’re up to your ears in predictions from bloggers about what the next year will hold. Sometimes in
Continue reading »It started with a simple email from Peter. An invitation to contribute some thoughts to a collaborative blog post talking about the future. It’s a good topic on this 15th day of the last month of the year, a mere two weeks until we welcome 2009. Which may explain why when Peter Kim from Forrester
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