Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close, it’s time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year. To add to the already
Continue reading »Monthly Archives: "December 2006"
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow. For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show
Continue reading »Yesterday I had a chat with Konrad Feldman, one of the co-Founders of a company called Quantcast that quietly launched an online measurement tool about two months ago which is currently in beta mode. The tool is one of the first free resources I have seen focused on offering a complete picture of audience composition
Continue reading »9 Rules is an online network of blogs dedicated to uniting bloggers passionate about their efforts in many different categories. For more than a year, I have been an active reader of many of the blogs in the network; particularly in the marketing community. Folks like Cameron Olthuis and Karl Long. One of my favourite
Continue reading »On Monday, Umbria announced a new service that helps marketers to answer what is becoming a more and more common question – which bloggers are most influential for my brand or industry? While there are many tools and methods that can be used to uncover these bloggers, the Umbria Connect service promises to provide marketers
Continue reading »I am a big fan of tagging as a way to organize content, save my bookmarks on del.icio.us, and optimize content for consumption on social media sites. Yet I have also written before about the inherent difficulties of tagging (suggesting that a TagWiki might be the solution). The biggest issue is that multiple people can
Continue reading »You may not realize it, but duct tape may just be one of the most essential lifestyle products in the United States. What we all know about duct tape is it’s reputation as a tool that along with a swiss army knife can be used to fix just about anything. In an effort to inform
Continue reading »Social Media Optimization has been hitting the big time at several recent events on web marketing including a session entirely devoted to SMO at the recent SES Chicago conference last week and discussion of SMO at the recent Vegas Pubcon WebMaster conference. I was reading Lee Odden’s recap of the session that featured many smart
Continue reading »I am just back in the country from India and finally have the chance to post (a bit late) about my blog being selected as a finalist for the Weblog Awards. The Weblog Awards are promoted as the world’s largest blog awards with more than 45 categories this year and had more than 1 million
Continue reading »I recently had the opportunity to travel through India and spend some time with our colleagues in the Mumbai office of Ogilvy PR. We had a great discussion about digital influence and more broadly about the role of online tactics in supporting traditional public relations activities. As I was discussing the role of blogs with
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