This weekend I am gathering with more than 800 fellow South Asians for the annual NetIP Conference in Boston. The event is a three day long exploration of everything from the many innovations in microfinance being led by Indian entrepreneurs to book readings by Indian authors such as Anita Jain (featured in today’s NY Times
Continue reading »Monthly Archives: "August 2008"
While in Beijing I was coincidentally staying in a Starwood hotel right next door to the soon to be opened aloft Beijing property. Thanks to the kindness of a few people working there, I was able to get inside the main floor and take a few photos of the lobby area. Several aloft properties have
Continue reading »At some point just about every marketer is bound to look at something that Apple is doing and wish they could have done it for their own brands. There are a few other brands that have this universal admiration from marketers. Coca-Cola is the other notable example that comes to mind. Yet there is a
Continue reading »This is a post about three things going on right now that I’d like to ask for your vote for. The first two are panel sessions that I quietly proposed for next year’s SXSW conference which are now online and ready for voting. For those of you who were there this year, you might remember
Continue reading »There was a time about a year and a half ago when I used to run all of our client’s search marketing on Google and Yahoo on my personal corporate card. It was, as you might expect, a logistical nightmare to put in all the expense claims for that (particularly since Google insisted on charging
Continue reading »Now that I am getting back on the grid after three weeks in Asia, I thought a good follow up post to my time covering the Olympics in Beijing would be sharing some tips on one site that I ended up very actively using throughout the Olympics: Flickr. I have had a Flickr account for
Continue reading »There is a myth in marketing today that many people blindly believe about sponsoring events … that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let’s look at
Continue reading »I spent the morning today at a press event for a handful of Lenovo’s athlete bloggers all talking about their experience of blogging during the Olympics. The three participants we had were Peter Lopez (a Peruvian Tae Kwon Do athlete), Carissa Gump (an American weightlifter), and Seth Kelsey (an American fencer). The event was slightly
Continue reading »Today I had a chance to do what I have never been able to do at the other two Olympics I attended … get an inside look at the Athlete’s Village. For those who don’t know, the Athlete’s Village at any Olympic Games is usually the most quarantined area of the Games. Media are not
Continue reading »The one thing I always relearn every time I return to Asia is the art of bargaining. It is one that is strangely missing from most people’s daily lives if they live in America. Perhaps that is the reason many Americans are so bad at it. When you live in a culture where bargaining is
Continue reading »
