Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on YouTube is happening every day now, ranging from the silly to the funny. Recently I came across the Free Hugs video posted above on YouTube less than two months ago
Continue reading »Category Archives: Social Media
John Bell, founder of our 360 Digital Influence group here at Ogilvy has a great post on his blog about helping organizations understand how to approach social media as part of their overall marketing communications efforts. This is a question we are often asked by clients who see all the movement around them, but also
Continue reading »After reading a post on one my favourite marketing blogs, Ypulse – I was recently pointed to the George Mason University admissions website, MasonMetro which struck me as one of the best examples I have seen of connecting with high school students in a memorable way and encouraging them to consider applying. Contrary to the
Continue reading »On Monday, November 13th I will be presenting as part of a panel of several folks at the last Business Blogging Seminar of the year hosted by SixApart. The event should be a great introduction to blogging for those unfamiliar, as well as a practical how-to event designed to help current bloggers maximize their traffic
Continue reading »As part of Ogilvy PR’s ongoing partnership with SixApart, we will be helping host a launch party for the new Vox blogging platform tonight at Bimbo’s 365 Club in San Francisco. The event should be a fun gathering of influential folks in the social media and blogging worlds – and a great excuse to network
Continue reading »Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising. By focusing on the distorted perception of beauty that much of the fashion industry is
Continue reading »Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm. Some have taken a subtle delight in Edelman’s failure (see comments on Richard’s response post), while others have
Continue reading »Earlier this week I posted about the Intel Second Life campaign that were working on with Millions of Us. The campaign will come to a close tomorrow morning at 8am sharp with a scripted finale that you won’t want to miss. Along the way, Versu has awakened the imagination of not just loads of Second
Continue reading »Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This blog post is a shameless plea for your vote. I have a proposal on ChangeThis to write a manifesto about Social Media Optimization. It is an attempt to take all the great thinking that many others
Continue reading »For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5 minutes apart from one another. The OMMA East event, sponsored by MediaPost and the Mixx Expo 2.6 event sponsored by IAB this year decided to choose the exact same days
Continue reading »
