by John Bell Rohit has invited a handful of folks to post on his blog while he manages his true key influencers – family (including the newest member!). It only seems fitting that each of us post on what we care about most. In my case, that’s word of mouth marketing. My team uses digital
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By Mack Collier It’s happened to all of us. We’ll go a day without posting at our blog. Then before we know it the day has become two, then three. When we finally get a chance to post again, we leave that post that all of us have left. The ‘sorry about the lack of
Continue reading »I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM. One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be
Continue reading »On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity. Who has the time to send these incessant "tweets" all day long? As it turns out, lots of smart folks with respectable jobs, but that’s besides the point. Driven by Mark Simon’s
Continue reading »One of the recent threads of conversation you might have picked up on in several circles is a backlash from bloggers against marketing and PR folks who are pitching them all sorts of irrelevant news items and worthless products. Lots of bloggers are sick about it, and though I’m probably more forgiving than other bloggers
Continue reading »For those who follow this blog, you know that I attend and speak at a lot of events. Each has a different vibe and type of attendee – and I’ve been to some amazing events and heard many fantastic speakers. This past year, one that stood out was the annual South by Southwest Festival that
Continue reading »I don’t consider myself a blog envangelist. My role is not to walk into every client’s office and tell them to start a blog. For some, this may be the best thing to do. For others, getting involved in social media may take a different and more community based approach. Either way, the one common
Continue reading »Standing out for your online news offering is rapidly becoming almost impossible for publishers. After all, as we each get smarter about using RSS feeds to only get the content we want, the old "news portal" sites of several years ago are becoming less and less important. Add to that the rise of "social news"
Continue reading »When it comes to social media tools, most are not gender specific. That’s a good thing, as it means they can be uniformly useful for everyone, but it’s a sign of evolution when more specifically targeted sites start to appear. It happened with websites and now the same seems to be happening with several new
Continue reading »One of the most challenging aspects of blogging that hold many companies and individuals back from jumping into starting their own blog is the ongoing commitment that blogs often require. Creating a blog and posting frequently for a month – and then letting it slowly die is sadly common for corporate blogging initiatives. Clearly starting
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