I spent this week at what is probably the largest tradeshow in the world. The sheer size of CES means that information overload is inevitable, and the consistent challenge for any exhibitor at a show like this is rising above the clutter. If you think about it, this challenge is no different from any other
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CES Extreme Event: Notes From the Vomit Comet
One of the big themes for Intel’s effort at CES this year is the extreme. Extreme computing and extreme gaming. There is a big truck in the Central Plaza where gamers can check out new superfast systems, play games, and win a chance to go on a Zero G flight operated by a company called
Continue reading »It Won't Stay in Vegas (Especially If You're A Blo ...
What happens in Vegas this week won’t stay here for too long. If you have been watching or reading any media at all this week, you have seen all the rampant coverage of everything from CES. Being here at the epicenter of the hype has been an interesting experience. Think of it as a cross
Continue reading »Live Blog Post from Intel WiMax Shuttle
Blogging live from the WiMax shuttle and embedding a YouTube video below. Will be posting more about this later today: Update – See badge for Flickr Images from today: www.flickr.com This is a Flickr badge showing public photos from Intel CES 2008. Make your own badge here.
Continue reading »Blogger Social 2008 and the Art of Personalized Outreach
The first thing I should say is that I was planning to write about Blogger Social 2008 anyway. You’ll see why I started with that disclaimer in a moment … Just about everyone in any kind of communications role has probably reach out to at least one blogger at some point to share something of
Continue reading »How NBC Universal Is Helping CES Go Beyond Gadgets
The International Consumer Electronics Show every January in Vegas is one of the largest trade shows in the world and usually the one event that drives the world gadget wild. Featuring international debuts of all kinds of new products, some of the early buzz about CES this year has focused on new products like a
Continue reading »My 3 Social Media New Year's Resolutions
Today is the day for new year’s resolutions. For most people, this means the inevitable pledges to get healthy, lose weight, work less and spend more time with family. Like any good blogger, though, I have several social media resolutions for the new year. In no particular order, here are my three big ones: Comment
Continue reading »The Shortest 2008 Trend Prediction Ever … Two Words
I love lists and I love trend predictions. So a trend prediction list would be an obvious choice for my post today, on the last day of the year. Throughout the past week I have been reading lots of smart projections on what to expect for the year ahead. With all the discussion of microtrends,
Continue reading »The PR Revolution Amazon's Kindle May Be Bringing
Do you have a Kindle yet? All the buzz about the Wii aside, the most lusted after gift this holiday season for media pros may just be Amazon’s new digital content reader called the Kindle (which sold out within 5.5 hours upon first release a few weeks ago). The device may not have an Apple-esque
Continue reading »The Top 10 Most Underappreciated Metrics To Track in 2008 ...
This post is the continuation of a topic I started yesterday all about the right metrics to focus on and how many marketing teams may be using the wrong ones without realizing it. In Part I, I shared 10 meaningless metrics that brands should consider moving away from. Most of those metrics are either based
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