At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger. This year at SXSW, these aptly titled "conversations" were a type of speaking slot where there was a round table and the challenge of engaging people in a discussion about a particular topic. Mine was one close to
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SXSW Swag: 25 Marketing Ideas From The Big Bags
As anyone who has been to SXSW (a huge music, film and interactive conference happening now in Austin, TX) knows, after you have registered for your badge, you have the chance to go downstairs to a different room where you will pick up your "big bag." It’s the canvas bag with all the brochures, flyers,
Continue reading »The New Truth of "Circular Public Relations"
Everyone you talk to in the public relations industry knows that the field is evolving. The most often cited proof people point to is the fact that consumers have more power to share opinions with one another and the idea that "media" is shifting to include content created by regular people. If you do happen
Continue reading »Trained Messengers at the Wharton Business Tech Conference
I spent the day this past Friday speaking and participating in the Wharton Business Technology Conference in Philadelphia where I moderated a panel all about the future of marketing and interactive media. For those of you who have been following my last few events, you know that many of the more recent ones have been
Continue reading »IdeaBar: Adline – Priceline for Online Advertising
Booking travel for this past weekend, I was reminded of the brilliance of the business model that Priceline pioneered for travel booking. In an industry where prices were known to fluctuate and most transactions followed a simple search -> buy -> sell model, they let the buyers set their price and allowed the sellers to
Continue reading »6 Lessons on Creating A Great Learning Event from OMS
This is not about how to throw a great party. That would definitely be a worthwhile topic as well, but the point of this post is to share some lessons on creating a great event focused on learning. Whether it is a conference, seminar, session or just about any other type of business event focused
Continue reading »Zero Sum Marketing
Are you familiar with the concept of a zero sum game? It is a very simple, usually economic, principle which says that one person’s gain results in another’s loss. For example, if a consumer has a budget of $500 to spend on Xmas presents (and sticks to their budget), then buying a $200 ipod means
Continue reading »Blog Marketing Skill #1: Master the Ego
Blogs are all about ego. Anyone who disagrees is just kidding themselves. Of course, ego is a word that comes with all sorts of connotations. Many people assume it is bad. To a degree, marketing has always been about ego, because it is a necessary element of each of your personalities. However, here is the
Continue reading »IdeaBar: Statlicious & Quotelicious
I am a big fan and user of del.icio.us. In fact, I am planning to do the entire index for my book in del.icio.us – sort of a visual version of that thing in the back of every book to help you find who is mentioned in it. When it comes to seeking information, del.icio.us
Continue reading »Trendspot: Peripheral Marketing
Marketers love big events. Whether it’s a big game like the Super Bowl, or a holiday specifically fabricated for marketing reasons, like Valentine’s Day, these themes offer a marketing opportunity hard to resist. Usually, this means that most events are very crowded when it comes to marketing messages. As a result, it’s tough to stand
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