As a marketing blogger with a fairly decent audience, I tend to make it onto a lot of marketing lists. And they are pretty popular these days. Sometimes it seems like each month I get placed on several of these new lists (along with the accompanying requests to include a list to the lists on
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Get Your Name On The Back Cover Of PNI!
Since I launched my new book PNI, I have been getting emails, Facebook messages, Twitter updates and live feedback at events about what people liked and didn’t like about the book. These comments are a wealth of insight, but no one aside from me is getting the benefit of seeing them. Amazon reviews are the
Continue reading »A Simple Marketing Lesson From The "Lingo Kid"
Sometimes the best lessons about marketing come from the most unexpected places. For a Friday post, I thought I would share two of the most amazing videos I’ve seen in a while that have nothing to do with blending anything. In fact, they are not even meant to be marketing videos at all. The videos
Continue reading »Addictomatic Offers The Ultimate Ego Search
If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts set up with your own name to notify you (and your ego) whenever anyone mentions you. It’s ok, you can admit it. As many of us build our digital profiles
Continue reading »The 3 Philosophies of Word of Mouth Marketing
Late last week I had the chance to participate as a faculty member at WOMM-U, an engaging event put on by the Word of Mouth Marketing Association (which my employer, Ogilvy PR, is a member of). My role was somewhat unique among other speaking events that I have done – along with Jason Anello from
Continue reading »10 Questions About "Accidental Branding" With Davi ...
Today I’m trying an interesting experiment with another author, David Vinjamuri. We are doing mirror interviews and posting them at the same time – so he asked me 10 questions about PNI and I asked him 10 about his new book called Accidental Branding. Aside from both being in the midst of the same challenge
Continue reading »How "Location Shifting" Could Reinvent GeoTargeted ...
There’s a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it … yet. If you have ever done any online marketing that has been targeted by geography, you know that there are pretty much only two ways to do it currently online: 1. Based on IP
Continue reading »OSG: The Secret Metric For Measurement Every Marketer Wants
Just over a week ago during lunch at the New Communication Forum, I had a great conversation with Tim Tozer from Radian6 (a social media monitoring service) about the real metrics that marketers are looking for and the increasingly common difficulty of finding metrics that are actually useful and offer actionable insights. Many people who
Continue reading »A Different Approach to Book Signing – Tonight in DC
I’ve done a few book signings in the last few weeks and it has been an interesting experience. In the romantic view that many people might have about the life of an author, these book signings are mega affairs with lines around the block and a steady stream of people. In reality, they are usually
Continue reading »Plse Forgiv Typoes – Jott Fights Terse Reply Syndrome
For anyone who uses a Blackberry religiously, or works with those who do – you also know that there is a new language that has emerged for that mode of communication. Similar to text messages, brevity is a growing necessity with Blackberry communications and it is leading to people doing things like including a disclaimer
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