Have you been to an unconference yet? For those who haven’t the "rules" are usually very different from what you might expect at most business events. The agenda is less structured. The powerpoint is less frequent. The lines between speakers and attendees are less defined. And the whole idea is to really have a collaboration
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An Exclusive Download And The Real Secret Of WOM
If I told you that you could buy a new book on Word of Mouth Marketing starting tomorrow on Amazon for $45 and that it was a quarter the size of a regular book and in paperback, what would you tell me? Now what if instead, I told you the entire book was available as
Continue reading »The Frogpond Campaign & Another Bonus PNI Excerpt
Early last week, I launched an interesting new campaign to promote Personality Not Included on the BzzAgent network through an area called the Frogpond. The Frogpond is a service offered by BzzAent where brands can submit some sort of online experience for BzzAgents to visit and evaluate. Unlike full BzzAgent campaigns, these campaigns are typically
Continue reading »Inbox Overload? Two Videos You Need To Watch …
If you have ever thought about declaring "email bankruptcy" just to get rid of all those old messages in your inbox – you may want to check out these two videos. The first is an often passed around presentation from Merlin Mann’s Google TechTalk last year about "Inbox Zero" which is a philosophy for clearing
Continue reading »Speaking To A Room Full Of Speakers at BlogPotomac
Last night I had an interesting challenge: to speak at the Speaker’s Dinner before BlogPotomac (a gathering discussing social media right here in the DC area today). The majority of people in the room had top blogs, spoke at events frequently, and several had authored their own books. Added to that was the fact that
Continue reading »Why People Buy Sunglasses On The Street
Last week when I was in NY, I passed a street vendor selling sunglasses for $5 a pair. They were clearly copies of best selling designs from top designers, and had fairly obvious quality flaws. It would be a miracle if any of those sunglasses lasted more than a couple of weeks. And yet several
Continue reading »Why Sprint's New Campaign Wins Only 50% Of Their Battle
As I tour around at events talking about why brands need to have a personality, a question that comes up often is about which brands don’t have a personality and suffer from facelessness. One of the most obvious categories that has built a dreadful reputation for itself is the wireless phone industry in the US.
Continue reading »PNI Goes On A BeachWalk With Rox
I first met Roxanne Darling at a great show for video bloggers called Vloggercon more than two years ago, and since then I’ve been following the rise in popularity of her video blog, BeachWalks with Rox. The show, shot daily from the beach at her home in Hawaii is the perfect reminder to stressed out
Continue reading »Join the Par-tay: A Live Show in DC on Personality For Small ...
Tomorrow evening at Busboys and Poets in downtown Washington DC, there is an event that I’m particularly excited about for two reasons. First, because it’s a very unique format and will be highly entertaining, and secondly because it’s one of my first appearances talking about the book that will be focused on small businesses. The
Continue reading »How to Speak at a Conference Without Getting Skewered on Twi ...
I’m headed to NY this morning to speak at an IAB event dedicated to social media and user generated content. It’s first of two events this month put on by large marketing bodies where the entire event is focused on social media (the second is OMMA Social in a few weeks). It’s certainly a sign
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