One of my favourite examples of a brand with personality is Innocent Drinks, the smoothie maker from the UK that has built their business out of doing things a bit differently. From their annual charity drive called The Big Knit where they support Seniors knitting little hats for their smoothies (to be sold supporting a
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The Future of Marketing at New Comm Forum
Today I will be moderating a panel at the New Communications Forum here in Santa Rosa, California which I’m particularly excited about because it’s exactly the kind of juicy broad topic that I think can yield really interesting discussions. Our panel has the open charge to talk about the future of marketing and advertising (doesn’t
Continue reading »6 Secrets of Successful Book Marketing
I’ve probably worked on hundreds of marketing campaigns in my time over the past ten years working at agencies. And what I realized these past few weeks as I’ve been launching my own book, is that I’ve never worked on a book launch among all those campaigns and that it’s different when it’s your own
Continue reading »Celebrate World Creativity and Innovation Day With A Free Co ...
You may not realize this, but tomorrow is World Creativity and Innovation Day (CID). CID was first celebrated in 2001 after a decade of collaboration between four Canadian faculty members at the Creative Problem Solving Institute (CPSI) in Buffalo, NY. It is now a global event that celebrates humanity working together to use creativity and
Continue reading »Launch Announcement: The Personality Project
Today I am launching a very interesting companion project to my new book which will feature a compilation of amazing voices all talking about the role that personality has played in helping them build their companies and personal brands. The site is called The Personality Project and there will be 100 contributors in total –
Continue reading »Personality Not Included: 4 Big Events And A Launch Party!
I’m gearing up for what is going to be a busy week of promotion for PNI next week. On Monday of next week, I am running the first session of the day at a very well put together event in Santa Fe, New Mexico called the Online Community Business Forum. My topic will be about
Continue reading »Marketing In The Age Of Disposable Email
Some guy named Bob probably hates me. I don’t know him and he doesn’t know me … but he’s the unfortunate registrant of Bob.com and has used his first name for his email address. Yup, you guessed it – that makes his email address bob@bob.com. That also happens to be the email address that I
Continue reading »Winning The PNI Best Interview Prize (With Personality): Jon ...
If you are a consistent reader of this blog, you know that about 10 days ago I launched an effort to do lots of virtual book interviews by email and got 55 bloggers to take me up on the offer. I ran a contest of all those interviews to find the best one, as voted
Continue reading »How Malcolm Gladwell Proved There Is Such A Thing As Karma
This past weekend, I had the lucky chance to connect with more than 85 marketing bloggers at Blogger Social – an event put together mainly by two marketing bloggers, CK and Drew Mclellan (along with the help of many other volunteers). The entire weekend was a chance for bloggers who have been online friends for
Continue reading »Inside Lenovo's Olympic Blogging Program
This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the Personality Matters blog, I will post most of the updates about the book there and refocus on marketing strategy
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