Last Thursday, I spent the day at my first event of 2008 called the Social Networking Conference (SNC) in Miami to present a session called "Secrets of Creating Talkability." The event kicks of a string of speaking appearances I will be making over the next few months as I start to get ready for my
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Notes From the Twitterbowl: The Top 3 Strategic Super Bowl A ...
Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account). The aptly named "Twitterbowl" consisted of lots of folks live rating ads and sharing some feedback about the ads
Continue reading »Firebrand Helps Bloggers Get Ready For Super Bowl Snarkiness
For at least half of the people who will watch the Super Bowl this coming Sunday, the draw will not be as much about the game as it will be about the ads that show during the game. As many bloggers and other social media types get set to Twitter the ads live, or react
Continue reading »Ironweed Films and The Secret of Repackaging That Works
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead of exploring them on your own? There was a time when I didn’t understand why anyone would choose something like that. After all, if you can have all the fun
Continue reading »MicroSharing: Inside the One Trend Most Marketers Are Ignori ...
Not everyone is a content creator. Open up any report of statistics on social media, and you will usually see some standard ratio of content consumers to content creators that typically ranges from 1 in 10, or less. This means, on average, that in most communities less than 10% of the individuals in that community
Continue reading »The Big Three Automakers and the New Science of Selling Cars
Last night I had the chance to attend a preview event sponsored by General Motors for media and bloggers about their announcements and lineup that they will be previewing at the Auto Show here in DC this coming weekend. For any die-hard automotive enthusiast, the DC auto show probably doesn’t seem like a big deal.
Continue reading »Product Review: ThinkCube and Fostering Creativity in the Ne ...
A big part of my job is about creativity. Coming up with ideas to help our clients stand out, and trying to add new thinking to every new engagement. As much as I appreciate the role of creativity in a place like a creative marketing agency that I work in … I also realize that
Continue reading »What You Can Learn From Guy Kawasaki's Model for Blog R ...
For those who are fans of Guy Kawasaki, there is a phenomenon he is fond of calling "Guy’s golden touch." It is his own trademark reversal of a well known saying, where he likes to note that "everything that turns to gold is what whatever is gold Guy touches." (Correction for the confusing structure I
Continue reading »The 4 Elements of Getting Videos to go Viral
Note: This post is republished from the original posted on the Ogilvy 360 Digital Influence blog. On November 24, 2007, a fellow named Dan Ackerman Greenberg wrote the kind of blog post that was either the dumbest of his career, or the most brilliant … depending on how you look at it. The post was
Continue reading »Inside the 5 Badges of the Conference Caste System
At every conference or tradeshow, you get a badge. I have a box full of them on my desk, an increasing number of them with the title of "Speaker" affixed beneath my name. I recently had a conversation with some colleagues about the importance of being a speaker at an event. Often, the most important
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