We all know marketers love metrics. Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics. The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate,
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The Dilbert Blog and the Danger of Blog Dissonance
The author of one of the greatest blogs on the Internet announced a few weeks ago that he would be posting far less often. In a world where it seems that everyone (and their mom) is starting a blog for one reason or another, seeing one prominent and popular blogger decide to do it less
Continue reading »How Much Does Online Privacy Matter To You?
This is a post that I am guessing will get some fairly passionate responses on either side of the debate. Here’s the question lots of people are asking today: where and how much does privacy really matter to you online? This is a critical question for 3 reasons: Marketers have more data about people than
Continue reading »A Revolutionary Idea: Branding Tap Water
Here is an interesting thought for a Friday afternoon: what if tap water had a brand? When you think about it, all any kind of bottled water is doing is selling you a brand for something that is arguably no different than what you can get for free from the tap in most industrialized countries.
Continue reading »Why Brands Should Skip the "Conversation" on YouTu ...
My job is all about conversation. Having one with clients and peers, and helping them have one with their customers. To a degree, my own book is about conversations so this may seem like a strange observation coming from me … but I don’t see any point in publishing a video on YouTube and allowing
Continue reading »17 Unpublished Posts And A Blogging Lesson
Over the last two and a half years of blogging, I’ve published many tips and tricks to help people who are just starting blogging on how to find time to blog, styles of blogging or ways to optimize your blog. One thing I haven’t written that much about is how I decide whether something is
Continue reading »Announcing The Ultimate Marketing Bookstore
Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site which allows teachers to submit funding proposals to ask for help doing something they don’t normally get the funding for). Around the same time, I started playing around with Amazon
Continue reading »12 Things I Learned Reading My Own Blog
About three weeks ago, I signed off from blogging for an extended period to focus on being a new dad for the second time and asked a group of bloggers that I highly respect to take over the reigns for a few weeks. Over that time, I had the unique chance to be able to
Continue reading »Guest Post: Ten Golden Rules for Building Your Personal Bran ...
This post was inspired by Rohit’s blog entry made on November 8th, How to Build Your Personal Brand: “Just as the Internet once created a level playing field for small companies to compete with larger ones, personal branding has now become much simpler thanks to the Internet. You can create your brand online …For the
Continue reading »Guest Post: Facebook Jumping the Shark
and of course Cory Doctorow in an Information Week article: Columnist Cory Doctorow describes how Facebook and other social networks have built-in self-destructs: They make it easy for you to be found by the people you’re looking to avoid. It may not happen today, it may not happen tomorrow, but inevitably Facebook will experience a
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