Today at 3pm I am taking part in a very interesting experiment of a live Q&A session as part of a new site that was recently launched as a partnership between Slate.com, McGraw-Hill and American Express. The feature, called "BizBox" is a one hour hosted online discussion about a book where anyone can log in
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Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been
Continue reading »Brazlian Author Paulo Coelho Takes Marketers To School
This post is a guest contribution from my good friend and fellow author, David Vinjamuri – founder of the ThirdWay Brand Trainers and author of the new book Accidental Branding. I don’t often run guest posts on my blog, but I’m on vacation through Wednesday and asked David if I could repost the following post
Continue reading »Don't Be A Password Nazi: Rethinking Your Approach To P ...
How many sites are you currently registered for? Unless you are particularly organized with all your sites, usernames and passwords in one place – chances are there are probably too many to count. Among those dozens or hundreds of sites, there are a select few that you access everyday and the rest fall into your
Continue reading »How to Avoid Social Media Espionage
Nearly 1500 people have a window inside my daily actions and thoughts by subscribing to my feed and following me on Twitter. Over a thousand can see updates on what I do through Facebook. There are Flickr photos from the events that I head to and I publish the cities that I will be travelling
Continue reading »Is Your Social Media Campaign Sinking?
Yesterday I was leading a panel of "social media mavens" (as we were all described in the conference program) at OMMA Social in NYC to talk about social media campaigns that worked, those that didn’t and our tips and tricks for having more success with social media. We did thankfully make it through our entire
Continue reading »IdeaBar: The 3 Video Project
YouTube is everyone’s default location now for not only videos, but music, entertainment and just about any other piece of content you might have seen somewhere and want to see again. Copyright issues aside, having this global library of material available gave me an idea for an interesting social experiment the other day. What if
Continue reading »Fly Derrie-Air Proves Newspaper Advertising Still Works (Sor ...
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for a new airline called "Derrie-Air" which was proposing the revolutionary new business model of charging air passengers based on the combined weight of their luggage and themselves. The site describes
Continue reading »The Right And Wrong Way to Steal My Stuff
I’m a blogger, so I’m used to my ideas getting taken and used – and I usually encourage it. One of the biggest learning curves I had to deal with when writing my book was that in the publishing world, you need written permission for just about any quote. That’s one of the reasons I
Continue reading »Is "PGC" The Next Big Opportunity In Online Advert ...
I have a former colleague of mine who left Ogilvy to focus on his own production company and create video projects. His group, g14 Productions, has just released a fantastic online video show worth checking out. It’s called The Reservation and features weekly episodes of 3-4 minutes of a show that is a cross between
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