The toughest part of being in China, or any other country that uses a completely foreign language to native English speakers, is finding a way to communicate for products you are looking for. Some products are available and some aren’t, brands are often called something different for different markets, and knowing how to ask for
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How Swisshotel Stands Out In Singapore
Do you live in a city with "coffee culture"? Those who do understand already what this term means, but in case you don’t … "coffee culture" to me means a city that has quality coffee shops with outdoor seating where people can gather over a good cup of coffee. They are social centers. I unfortunately
Continue reading »Microsoft Finally Tries To Tell The Story Of Vista
During my time in Beijing for the Olympics, I was using a Lenovo Ideapad U110 to blog, capture and upload images and video and video chat with my family. Loaded on the machine was Microsoft Vista, and so I had my first experience using the much maligned new operating system from Microsoft. About the same
Continue reading »Help Feed 1 Million Children A Day
This weekend I am gathering with more than 800 fellow South Asians for the annual NetIP Conference in Boston. The event is a three day long exploration of everything from the many innovations in microfinance being led by Indian entrepreneurs to book readings by Indian authors such as Anita Jain (featured in today’s NY Times
Continue reading »aloft Beijing: Exclusive Pre-Opening Photo Gallery
While in Beijing I was coincidentally staying in a Starwood hotel right next door to the soon to be opened aloft Beijing property. Thanks to the kindness of a few people working there, I was able to get inside the main floor and take a few photos of the lobby area. Several aloft properties have
Continue reading »The Real Secret To Apple's Success
At some point just about every marketer is bound to look at something that Apple is doing and wish they could have done it for their own brands. There are a few other brands that have this universal admiration from marketers. Coca-Cola is the other notable example that comes to mind. Yet there is a
Continue reading »Fighting The Puerto Ricans And 3 Ways to Vote For Me
This is a post about three things going on right now that I’d like to ask for your vote for. The first two are panel sessions that I quietly proposed for next year’s SXSW conference which are now online and ready for voting. For those of you who were there this year, you might remember
Continue reading »JupiterImages Introduces Loyalty Program for Stock Photo Buy ...
There was a time about a year and a half ago when I used to run all of our client’s search marketing on Google and Yahoo on my personal corporate card. It was, as you might expect, a logistical nightmare to put in all the expense claims for that (particularly since Google insisted on charging
Continue reading »An Insider’s Guide To Marketing On Flickr
Now that I am getting back on the grid after three weeks in Asia, I thought a good follow up post to my time covering the Olympics in Beijing would be sharing some tips on one site that I ended up very actively using throughout the Olympics: Flickr. I have had a Flickr account for
Continue reading »Visa's Exclusive Olympic Sponsorship Backfires
There is a myth in marketing today that many people blindly believe about sponsoring events … that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let’s look at
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