I just spent the day today at the Future of Social Media Conference in London. It was an event put on by a leading trade show group here in the UK responsible for what most consider the largest Internet trade show in the UK, Internet World which is held annually. The conference was a packed
Continue reading »
First Time Here? Take A Quick Tour …
MORE POSTS
Ariana Huffington Shares 4 Secrets Of Creating A Successful ...
Yesterday at the MarketingProfs event, Ariana Huffington took the stage for a keynote presentation sharing some lessons she has learned about building a successful blog network with the Huffington Post. Though she definitely ignored my advice to speakers about spending some time at an event to get to know the attendees (she was barely off
Continue reading »Blogwell: A Blog Conference Worth Attending
It is a commonly known fact that CEOs often call one another for advice. In the world at the top, sometimes the only person that can really understand you is someone in the same situation. It’s why the happily married tennis stars are married to other tennis stars, for example. When it comes to social
Continue reading »Why Only Stupid Marketers Use Age As A Demographic
Sometimes I can’t resist a post that will result in a few irate responses. This is likely going to be one of them. It is essentially about my distaste for something that I have seen far too many marketers blindly rely on … age statistics. Just about every web site that tries to sell advertising
Continue reading »The Softer Side Of Measuring Social Media
How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and cite examples such as time spent on a site or number of comments, or inbound links as ways to track this. Others talk about ad equivalency (ie how much you
Continue reading »How To Launch A Successful Blog In The First 90 Days
Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that blogging is becoming an increasingly crowded space making it far tougher to stand out than it may have been in the
Continue reading »Comcast's Actual Social Media Policy No One Knew About
One of the most useful panels at Blogworld Expo a few weeks ago was one featuring two of the most powerful customer service success stories using social media, and the characters behind them. Tony Hseih from Zappos (featured on The Personality Project several months ago) and Frank Eliason, the Comcast customer service manager behind the
Continue reading »Chili's Solves Your Takeout Problems
The restaurant chain Chili’s has a new marketing campaign out called "Right and Right On Time." It is based on three surprisingly revolutionary concepts in the category of takeout food: They will get your order right They will give you an exact time to pick it up. They will print your order prominently on their
Continue reading »Saving the Personality Project: How I Avoided Killing My Blo ...
About six months ago, I launched an ambitious idea related to the release of Personality Not Included called The Personality Project. My idea was to collect 100 of the most visionary minds in marketing, art and business and invite them all to contribute a single blog post to a collaborative group blog. I launched the
Continue reading »Checkpoint Charlie Uses "Passport Marketing" To At ...
You may not know it, but this weekend is the 18th anniversary of the fall of the Berlin wall and there is a celebration in Germany called Unification day to celebrate the reformation of one Germany. An important remaining part of this story is a place called Checkpoint Charlie. During the war there were 300
Continue reading »
