On my way to Kyiv in the Ukraine a few days ago I planned a stopover for about 8 hours in Munich. As it turned out, it was just enough time to head out of the airport into the city and just outside in Theresienweise to visit the fair grounds for one of the largest
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The Do NOT Vote Campaign
As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they become teenagers, it still works but only if you tell them not to do something. The problem is that it is usually something that you actually don’t want them to
Continue reading »European PR Congress: Managing Brand Reputation Presentation
I am in Kyiv, Ukraine today presenting at the European PR Congress on reputation management. It’s an interesting topic in the digital age, raising the greater question of who really owns a corporate reputation. I’m looking forward to hearing a more international perspective from other speakers at the event and will be sharing some lessons
Continue reading »5 Big Ideas From Interact 2008
I spent the morning and part of the afternoon at an interesting gathering in Washington DC of folks who are trying to learn about digital media and the evolution of interaction online. Unlike other events where they separate content into tracks to allow people to optimize their time, everything is in one big session. As
Continue reading »A Video Introduction To Personality Not Included
Several months ago, I had the chance to go into the studios at the CNet offices in San Francisco to record a session for something called a “Business Book Brief” that runs on cNet’s companion site for business called BNet. The video has been produced, professionally edited and is now online on the BNet site.
Continue reading »How To Avoid Being A Bozo When Presenting
We all know what a bozo sounds like. It is the person who gets up on stage at an event and spends the whole time talking about themselves. They show little regard for the concerns or time of the audience. They offer little value and useful advice, preferring instead to share obvious truths and useless
Continue reading »Dancing With The Stars: Personality Marketing In Disguise?
I am not what you would call a fan of reality television. In fact, I have previously said that I can literally feel myself getting dumber every moment that I am around a reality TV show that happens to be on. So you can imagine my chagrin at being forced to watch part of Dancing
Continue reading »Lessons on Building "Brand You" From Tim Ferris &a ...
Yesterday morning at the insane hour of 9am in Vegas, I moderated a super interesting keynote panel at Blogworld Expo between two serious rockstars – one from the music industry and one from the publishing industry. Tim Ferriss, author of the The 4-Hour Workweek and Mike Shinoda from Linkin Park were the participants, along with
Continue reading »10 Reasons Lenovo's Olympic Marketing Program Won Gold
This week we put the finishing touches on what has probably been the best campaign I have led since I started my career working in marketing agencies ten years ago – the Lenovo Voices Of the Olympic Games project. When you work in an agency, you tend to learn a lot about many different businesses
Continue reading »How To Build You, Inc. – A Blogworld Discussion With T ...
Tonight I just arrived at Blogworld Expo and am getting ready for a weekend of great bonding with more than a thousand fellow bloggers as well as two great sessions that I am looking forward to. My first is on a panel moderated by my friend Kelly Feller from Intel all about social media case
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