A few weeks ago I gave a different kind of presentation to what I’m used to giving. It was to a room full of young professionals from all kinds of industries. Not a marketing group or even people who’s careers had anything to do with marketing. The event was through a group called NetSAP, which
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Obama Has A Drinking Problem
Got your attention? That’s the brilliant tagline of a new campaign from the folks behind Tappening, a grassroots effort to tell Americans (and the world) about the dangers of bottled water and encourage them to switch to tap water. I have written about the campaign before as a good example of cause related marketing that
Continue reading »Guest Post: MarketingProfs Interview by Mack Collier
It’s shaping up to be a busy Tuesday, so today’s post is a guest contribution of sorts from an interview I recently gave to my friend and fellow marketing blogger Mack Collier in advance of the highly anticipated MarketingProfs Digital Mixer that I’ll be speaking at in October. Enjoy! Q: You’re a very popular speaker
Continue reading »7 Ways To Publish A Book For Marketing
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there
Continue reading »Kellogg's Proves Why People Hate Marketers
Every once in a while, you see an example of a campaign or product that demonstrates a little too clearly the negative side of marketing and makes you just a little embarassed about your career choice. If you spend any amount of time watching ads during cartoons on Saturday morning, you’ll pretty quickly see what
Continue reading »9 Keynotes And Lots of Meetups: My Fall 2008 Calendar
Despite living much of my daily life in the virtual world of social media on blogs, Facebook and Twitter, I am a big fan of real life events. Not only for the chance that they offer to meet real people facing similar challenges to you and learning from them, but also for the ability to
Continue reading »25 Powerful Tweets Remembering The 7th Anniversary Of 9/11
Today is the anniversary of 7 years since 9/11 and there are signs all over that it is happening with a new memorial in DC being dedicated today and radio shows and TV programs all talking about the same thing here in the US. One of the most powerful commemorations is a meme that started
Continue reading »A Law Firm With Personality?
In this month’s Fast Company, there is an interesting profile of a law firm from LA called Quinn Emanuel Urquhart Oliver & Hedges which is making waves in the legal industry for being less formal and actually having a personality. Unlike other firms, they focus only on business litigation, take some cases on contingency, and
Continue reading »The Recycled News Effect: United Declares Bankruptcy … ...
News doesn’t really go away ever, it just gets pushed further down search results. If you had to single out one of the greatest impacts of the Internet on the traditional news media, it would likely be that now just about anyone has access to an instant archive of information from just about any time.
Continue reading »How To Respond To A Blog Crisis In 5 Steps
A blogger has just said something bad about your company and it’s getting picked up and repeated by others rapidly online … what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter
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