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9 Book Metrics To Replace What The Publishing Industry Doesn ...

Don't Send Email, Send Notifications

How much of the email in your inbox fits into the category of a person or company notifying you about something? If you are anything like me, it’s a lot. Amazon letting you know your product has shipped, or Google send you an alert telling you about a brand or URL mention, or someone confirming

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37signals & Freshbooks Disagree On Customer Service 2.0

Bin Laden And Unintended Brand Evolution

Bin Laden StencilOriginally uploaded by Nathan Longfield This may be a controversial post for some, but it is a topic I have been meaning to write about for some time. In fact, ever since I got an advance copy of an article by John Cook called "Branding Bin Laden" which was published in the April

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IdeaBar: The Retired Social Media Marketing Example List

The Rise of "Egommunication"

There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet most of the time it is going without notice. I can now communicate with someone without communicating with them. I can tell them something without talking to them. And I

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4 Unexpected Observations From BlogHer

I spent all last week attending events from two Mashable parties to the PSFK conference. Along the way I had the chance last thursday evening to attend the opening parties for Blogher – the conference dedicated to women bloggers. The first party was co-sponsored by Alltop and Kirtsy and held in Guy Kawasaki’s house in

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Introducing the Nametag 2.0 …

Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event as a sponsor for my book and trying to create some buzz at the event. As I saw it, here were my key challenges: How do I get people to

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How To Get Your Event Marketing To Go Viral

The 4 Big Problems With Blog Metrics And How To Solve Them

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