In 1991 Intel did something that changed the marketing world forever. Realizing that as a microchip maker, it would be very difficult to advertise their products to end consumers who were buying a machine and not a chip, Intel created a co-op marketing program. The premise of it was simple and brilliant. Instead of spending
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The Rise Of The Shadow Media
Several weeks ago, BusinessWeek columnist Jon Fine shared a term in one of his predictions for 2009 that was intriguing because of how it describes a growing phenomenon in media today … the rise of the shadow media. The shadow media are the professional journalists, writers, editors and thought leaders who have been displaced either
Continue reading »3 Ways To Use "Resolution Marketing" In The New Ye ...
It’s the first monday of the new year and even if you aren’t usually a person to make new year’s resolutions, chances are you are still thinking about doing things slightly differently in 2009 than you did in 2008. It’s a new start and that’s the beauty of the first few weeks in January. They
Continue reading »2009 Predictions from The Pros At PSFK
Tired of 2009 predictions yet? I’ve had no less than a dozen requests to contribute to compilations of predictions for the next year and have participated in a few. So, clearly I’m part of the problem if you’re up to your ears in predictions from bloggers about what the next year will hold. Sometimes in
Continue reading »Taj Hotel Reopens And Welcomes Travellers Home
I have had the good fortune to stay at the Taj Hotel in Mumbai twice in my life and both visits were amazing experiences. As you may recall, the Taj was involved in the recent terrorist attacks and had closed for a period of time. Well, the Taj is reopening tomorrow and using outbound email
Continue reading »9 Ways To Make Twitter More Useful For You
Yesterday I wrote a post about the "5 Stages Of Twitter Acceptance." Part joke, part insight – I was trying to focus on the evolving way that people are uncovering their own personal usefulness out of the site. Several hundred retweets later the post seems still to be travelling around the web and I hit
Continue reading »The 5 Stages Of Twitter Acceptance
Anyone who works with fast moving technology knows that there is always a new shiny tool that gets all the attention. It tends to change every few months and anytime you start to use a new tool, you do secretly wonder if it will be around all that long. By any measure, Twitter has passed
Continue reading »A Compilation of 2009 Social Media Predictions Worth Reading
It started with a simple email from Peter. An invitation to contribute some thoughts to a collaborative blog post talking about the future. It’s a good topic on this 15th day of the last month of the year, a mere two weeks until we welcome 2009. Which may explain why when Peter Kim from Forrester
Continue reading »Forrester Finds Consumers Think 84% Of Corporate Blogs Suck
Consider this piece of data that leads a new Forrester Research report (free registration required in order to download report): only one in six consumers (just 16%) trust company blogs. For believers in the power of social media, this just doesn’t seem right. After all, using a blog to put a more human face on
Continue reading »ImageStorming: How To Brainstorm Alone (When You Have To)
Brainstorms are fun. Usually they involve getting a group of people into a room together, using some kind of white board or collaborative location to take notes and inviting participants to shout out their best ideas. Unfortunately, sometimes you’re faced with a creative challenge and can’t pull together a team of people to help you
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