Most marketing blogs the day after the Super Bowl are sharing the same disappointment at the ads and how universally average they were. Meanwhile, some of the best campaigns of the Super Bowl season were efforts launched online or that had a significant online component, but the fact remains that many Super Bowl ads simply
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6 Non-Salesy Ways To Ask Your Customers To Promote You
Want to know the #1 reason your customers don't recommend you to their friends? It isn't because they don't like your product, or because they don't care or are too busy. The real reason is either because you don't ask them to, or you don't make it easy for them to do it. If you
Continue reading »What Journalists Should Know About PR People
Yesterday I wrote a post about what all PR people should know about journalists. One of the most frequent comments to that post was a request from many readers that I take the opposite approach and share what journalists and the media should know about PR people. So here's a starting list of what media
Continue reading »What All PR People Should Know About Journalists
There was a movie released several years ago where Mel Gibson played a character that was struck by lightning and all of a sudden was able to hear women's thoughts. His character was an ad agency executive (the unfortunate default Hollywood stereotype of choice to signify that he was a bit of an ass), and
Continue reading »Friday Poll: Do "Social Media Experts" Need A Blog ...
Earlier today I posed a question on Twitter about whether anyone calling themselves a "social media expert" should be required to have their own blog or at least contribute to a blog. It was inspired by the recent trend that many people have noticed of everyone who has ever visited a blog claiming that they
Continue reading »How To Use Curation To Make Your Blog Better: Lessons From P ...
If you talk to most successful bloggers today, they will likely tell you that some part of the formula for their success has been their ability to adapt their blog to what people actually wanted to read and interact with instead of sticking to a closed vision of what their blogs should or could offer.
Continue reading »Letter To The CEO: 6 Ways To Help Your Brand Survive In 2009
Several months ago, I was invited by Jeff Rohrs of ExactTarget to participate in a smart campaign they put together to get a few marketing minds to write a fictional "letter to the CEO" about what they would recommend to do differently in 2009. Jeff and his team have put all these suggestions together into
Continue reading »Being Faceless & Telling Secrets On January 14th
This is going to be a great week, with two events coming up on January 14th that I’m particularly excited about and will definitely be worth your time if you can make them. The first is a virtual webinar event that anyone anywhere in the world should be able to dial into, and the second
Continue reading »3 Unlikely CES Standouts: A Case, Mat and Radio
Since CES is the biggest tradeshow in the electronics industry and features some of the best new technology and hottest gadgets in the world. So it’s more than a little odd that my three picks for standouts at the conference can be described in relatively simple and non technical terms. This doesn’t mean they don’t
Continue reading »Victorinox Introduces A Swiss Army Knife For Your Powerpoint
One of the new arrivals to the Consumer Electronics Show this year is Victorinox celebrating their 125th anniversary by taking what many may consider a traditional and storied toolmaker and planting one foot firmly in the land of consumer electronics. Here at the CES Victorinox is set to announce their newest product, called Presentation Pro,
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