Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement. The event was a gathering designed to
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Marketing To The Social Media Reverb
About six months ago in the NY Times, Clive Thompson published "The Brave New World Of Digital Intimacy" – one of the most brilliant explorations of the cultural context of social media written to date (and well worth a read if you have not yet seen it). In the article, he talked about the idea
Continue reading »The Real Joke About Marketing: Lack Of Integration
Yesterday I made a joke. It was April Fool's Day and in my April 1st blog post I decided to announce that I would only focus on the "right now" and devote my blog to talking about Twitter. Some people got the joke, while others loved the idea of another blog about Twitter. My point
Continue reading »Refocusing On The "Now"
Something is changing in the world of interactive marketing. For five years now I've written about the intersection of all kinds of marketing, ranging from talking about television and "traditional" media to newer social forms of media. Through it all I have tried to focus on trends happening in the marketing world with an aim
Continue reading »Why I Didn't Buy An iPhone
Earlier this weekend, I sent a tweet noting that I was in the market for a new phone as I looked to upgrade my cell phone contract with AT&T and I mentioned that I was considering an iPhone. As I expected, I was immediately responded to by over a dozen folks talking about how much
Continue reading »Going To A Playground This Weekend? Upload and Rate It!
KaBOOM! is a nonprofit group whose sole mission is to inspire more playgrounds to be built so that kids across the country have more places to play. Using an open source model where they share publicly their expertise on building playgrounds to help local communities plan and execute a project to build a new playground
Continue reading »How To Save The World's Dying Languages (And Stay " ...
Whether we realize it or not, parts of our culture are slowly disappearing. As the world becomes flatter, entire continents choose to use the same currency, and people move around the world and merge cultures – the individuality of many places is eroding. Of course, there are great benefits to the new "fusion" culture that
Continue reading »7 Things Mom Bloggers Want To Say To PR People
When the digital moms segment aired on the Today Show, I had over a dozen colleagues and clients email me to ask if I had seen it. It is clear that Mom bloggers have certainly reached the public mind in a way that excites many marketers. Over SXSW, I had several opportunities to sit down
Continue reading »SXSW 2009: A Recap Of Marketing Secrets
Secrets in marketing work. We all know it intuitively, each time we see a mystery URL we can't help but click on, or hear about a secret VIP deal or special event that most people don't know about. There is a powerful human impulse that makes us want to be part of the exclusive group
Continue reading »How To Blog, Party, Learn, Promote & Network Like A Rock ...
As I write this, I'm on the plane headed to South By Southwest (SXSW) in Austin for my third year. One big question newbies and veterans of the show are likely thinking about is how to get the most out of their experience given the flood of events, people, conversations and opportunities that the show
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