Today I had the chance to take part in an entertaining panel moderated by my friend Debbie Weil all about blogging and social media as part of a book launch event for David Meerman Scott's new book, World Wide Rave. Along with me on the panel were Greg Verdino, a fellow blogger and agency guy
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5 Marketing Secrets From Infomercials
Infomercials, those long TV ads that air late at night when most reasonable people should be sleeping, are often ridiculed by consumers and marketers alike. What kind of person would fall for those exaggerated claims and supposedly limited time offers? Surely these offers are only accepted by poor desperate insomniacs with too many credit cards,
Continue reading »Career Survival Week 5/5 – Find Your Inner Entrepreneu ...
This post is the fifth of five in a series on this blog called "Career Survival Week." See the end of this post for links to the others. If it seems odd that I made it all the way through career survival week without mentioning entrepreneurship or striking out on your own to start a
Continue reading »Career Survival Week 4/5 – How To Rock An Interview
This post is the fourth of five in a series on this blog called "Career Survival Week." See the end of this post for links to the others. In a previous role, I used to interview at least one person per week to handle overload and grow our team at a large ad agency in
Continue reading »Career Survival Week 3/5 – Job Seeking 2.0
This post is the third of five in a series on this blog called "Career Survival Week." See the end of this post for links to the others. When it comes to looking for a new job, the rules are different to what they once were. Of course we all realize the power of technology
Continue reading »Career Survival Week 2/5: Using Social Media To Keep Your Jo ...
This post is the second of five in a series on this blog called "Career Survival Week." See the end of this post for links to the others. In an economy like this one, your best career survival tip may be to hold on to the job you've got. If you're working at a company
Continue reading »Career Survival Week 1/5: What To Do When You Lose Your Job
This post is the first of five in a series on this blog called "Career Survival Week." See the end of this post for links to the others. Every day it seems a new company has layoffs and friends around me in my social network that were previously in totally secure jobs are now finding
Continue reading »Why Singapore Needs A World Class Airport
Singapore Changi International is one of the best airports in the world. Despite being a tiny country, Singapore is home to one of the largest international hubs for air travel in southeast Asia, and home to one of the best airlines in the world – Singapore Airlines. Why would such a tiny country need such
Continue reading »Don't Be A Flack … Why Bloggers Need Personal Pit ...
As a blogger for now nearly five years, I get my fair share of pitches from PR people and companies. So when I was updating my website and adding a top navigation bar and new pages with information about speaking, media and other things … I knew I would want to address the topic of
Continue reading »Accidental Measurement And Why We Love Useless Metrics
I'm not a measurement geek by any stretch of the imagination. As much as I love a good statistic, I'd put myself in the same category as most marketers … we realize that measurement is important, but we wish it were easier to grasp and involved less guesswork and questionable assumptions. There are many smart
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