Several weeks ago, what some might consider the most unlikely government agency to embrace social media decided to launch a blog. The FDA Transparency Blog was aimed at bringing a level of transparency to an agency that its own leader FDA Commissioner Margaret Hamburg recently described as a “black box that makes important decisions without
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Why Google & Virgin America's Online Scavenger Hunt ...
Early this morning Google Apps partnered with Virgin America to launch a unique campaign where they invited people taking Virgin America flights all day, as well as those sitting on computers at home or work to participate in an online scavenger hunt for clues to answer questions they would pose at you on a website
Continue reading »How Social Media Could Have Saved FlyClear
This is the sad story of a company that died. Actually, it’s more of a question of how it could have been saved. I’m talking about the now defunct FlyClear service run by a company called Verified Identity Pass that launched in nearly 20 airports across the country with a paid service that promised a
Continue reading »8 Interesting Things About Marketing & Social Media In R ...
This week is the first of six straight weeks where a class I am teaching on Global Communications at Georgetown University will be focused on a particular region of the world. This week’s region is Russia and they have just completed one blog post each about what they learned on the region. As part of
Continue reading »Everything I Need To Know I Learned From … Advertising ...
When I arrived last night in Myrtle Beach, I didn't really know very much about this place, aside from my destination hotel where I'm staying. A mere half hour later I knew many things, including the fact that they have the World's Biggest Laser Light Show here and that selling beach homes and condo properties
Continue reading »Trendspot: HoloCam Marketing
Earlier this week, the USPS created an engaging tool on their site called the “Virtual Box Simulator.” It is relatively simple to use – you print out an icon and when you visit their site and launch their tool, the icon is recognized through your webcam and what seems like a holographic version of a
Continue reading »4 Reasons Facebook Won Big Last Night
In case you were under a rock last night or away from the computer (which is unfortunately the same thing for many people) – what you missed what an online event that is now being called the “Facebook Landgrab.” On Friday evening (or sometimes Saturday depending on where you were) – Facebook invited every user
Continue reading »The Course I Always Wanted To Teach
Photo Credit: saikofish (Lou)Do you remember ever sitting in a class and thinking to yourself that if you were teaching, you'd do it completely differently? Most of us can probably relate to some version of this experience, though we usually don't get the chance to do it our own way. Starting this week, I'm getting
Continue reading »5 Ways Gaming May Transform The Future Of Healthcare & W ...
Since the Nintendo Wii came out several years ago, the term “gaming” has begun to take on a different meaning. What was once used as a misunderstood term to describe teenagers wasting hours afterschool playing online games requiring huge and powerful computers with tattoo art on the sides has broadened. Now gaming describes everything from
Continue reading »Foreverism & The New Longevity Of Everything
One sunny afternoon just over ten years ago, I was backpacking through Ireland and met a fellow traveller on the steps of one of the bridges that cross the River Liffey. We had both just graduated from college a few weeks earlier and spoke for hours about life after college. Then we exchanged addresses and
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