Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the three day event was part of Washington's response to NY's Fashion Week and featured many luxury retailers participating in runway shows and customer events hosted at one of the largest
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Burger King's School Of Endorsements
In a recent ad that Burger King just started running, NASCAR champion Tony Stewart teaches a course to other celebrities about only endorsing brands and products they actually believe in. The ad features Eric Estrada selling his own line of Estrada sunglasses, and an overly botoxed Carrot Top (the comedian) selling his own Carrot Crusher
Continue reading »The 5 Big Myths Of Social Media
As a consultant working with many brands on social media strategy and efforts, I hear a lot of perceptions about social media. Extended out to the conferences that I attend and sometimes speak at, it is surprising how often I hear the same myths about social media. These are not things that brands are just
Continue reading »Jay Leno And The End Of The Mass Broadcasting Era
Tonight On September 14th at 10pm EST in the US, a new experiment in television will take place that is both a sign of the times, and a quiet revolution in the way that broadcast TV (and perhaps media itself) will work. The Jay Leno Show will debut at its new time slot of 10pm
Continue reading »Your Competition Isn't About What You Sell
This may come as a surprise, but your competition is not based on who sells the same thing you do. In fact, often it's not even about your product or your service. The simplest way that most businesses define who they are competing against is other companies in the same category as you. If you
Continue reading »TurboBasters, Folding Guitars and Business Lessons From Shar ...
During the brief fleeting time when The Apprentice used to be great, it was about business. Reality television, at its core, is typically about showcasing some type of conflict. Most often that conflict comes from relationships and unrealistic portrayals of “real people” acting badly, hornily or greedily. So when I first watched Shark Tank –
Continue reading »Palm Pre Misses Opportunity With Bollywood Hero Sponsorship
Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan) who decides to leave Hollywood for Bollywood to become a leading man. The show aired in early August and has been replaying on the channel since then. I found it
Continue reading »SXSW And The Power Of Nametags
I remember a cold morning in January, piling onto the Metro and heading with hundreds of thousands of other excited and frozen people to stand outside and watch the inauguration of Barack Obama. As you would expect, emerging in DC there were tons of vendors selling every kind of souvenir imaginable. Bobble head dolls, tshirts,
Continue reading »10 Basic Rules Of Twitter (And How To Avoid Being A Twanker)
Twanker – An egocentric individual, celebrity or organization who uses Twitter only for one-way broadcasting about their own greatness. Twidiot – An individual or organization that uses Twitter only to talk about insignificant things no one cares about, like what they had for breakfast or their latest press release. One of the funniest things about
Continue reading »A Marketer's Guide To Being Anti-Social Online
Everyone wants you to be social. If you're a marketer, you have heard about a million times in recent weeks, months and years about the power and necessity of social media. Get a blog, get on Twitter, create a fan page … every piece of advice seems to point towards being more social, more open
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