One of the biggest social crime issues in the UK over the past several years has been the disturbing rise of knife crimes. Now a common enough ocurrence to warrant a section in one the major newspapers of the UK online, the stories of victims of knife crime are sad and disturbing, as story after
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A Guide To Marketing By Giving Away Someone Else's Mone ...
Have you ever used a coupon at a grocery store or submitted a rebate for a product? If so, you've been part of what is one of the more brilliantly conceived direct promotion methods in the marketing world. Coupons (and rebates, another form of couponing) are a big deal. The obvious reason they matter is
Continue reading »Poken And The Evolution Of The Digital Business Card
The digital business card is not really a new idea. Over the past several years, it has evolved from the basic level of people including a URL on their physical business cards, to services now like Dropcard where you can send your details automatically by email, to sms based services like Contxts where you can
Continue reading »Forget Eating Your Own Dog Food – Just Try Buying It & ...
Have you ever heard the expression – “to eat your own dog food?” It’s a rather crude cliché to make the point that sometimes the best way to understand your customer is to experience your product the way that they do. In the automotive industry, this was often cited as the principal behind giving people
Continue reading »How Carnival Cruises Uses Marketing Inspired By Seinfeld
What made Seinfeld one of the best television shows ever? A big part of it was his ability to based an entire episode on an everyday observation. Over the run of the show, this method gave viewers such memorable moments as double dipping (taking a bite and then redipping the chip into the dip) and
Continue reading »Newsflash: No One Cares About Your Blog
Many brands like to treat social media like a big party at the cool kids house. Everybody’s invited, and having a great time. The conversation is flowing and it’s the place that everyone wants to be. Eventually, you realize that your brand is not there yet, and someone (usually someone with a big title) decides
Continue reading »6 Lessons From the Best Marketing Campaign Ever
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously–direct, cyber and PR– something that had never happened before in the 50+ year history of the show. Contrary to what you might expect,
Continue reading »10 Stunning (And Useful) Stats About Twitter
UPDATE: Follow me at @rohitbhargava if you liked this post! Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports
Continue reading »Unexpected Marketing Ideas That Could Transform Your Custome ...
This weekend is the celebration of the American Independence Day on July 4th and if you have ever lived or travelled to America on this date, you know that the day is typically celebrated with BBQs and fireworks. Across the nation, people get ready for traditions that have remained largely unchanged. As the big day
Continue reading »8 Interesting Facts About Sweden And Social Media
As the US continues to struggle with how the healthcare system needs to be reformed, it was interesting to spend a week focused on Sweden in my Global Communications class this week as it presents an interesting opposite. The country has a high degree of nationalized services, which citizens of Sweden pay handsomely for with
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