Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website. The topic was initially about Social Media Optimization, but more specifically about the role of marketing with social media in the enterprise and some good discussion about common questions that people are asking
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What Do You Call Marketing with Social Media?
For about 4 months now, ever since the original SMO post on this blog – I have added a new category to cover all of my blog posts about social media. In that time, I have quietly called it Social Media Marketing – all the while ready for someone to perhaps out me for not
Continue reading »The Metropolitan Opera's Big Marketing Experiment
This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan Opera’s new initiative — Saturday Matinees Live in HD at local theaters around the world. I have to admit, what first caught my attention in the trailer was the multiple
Continue reading »Top 7 Marketing Trends for 2007
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close, it’s time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year. To add to the already
Continue reading »A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow. For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show
Continue reading »Quantcast Offers Free Audience Data on 20 Million+ Sites
Yesterday I had a chat with Konrad Feldman, one of the co-Founders of a company called Quantcast that quietly launched an online measurement tool about two months ago which is currently in beta mode. The tool is one of the first free resources I have seen focused on offering a complete picture of audience composition
Continue reading »Joining the 9 Rules Marketing Community
9 Rules is an online network of blogs dedicated to uniting bloggers passionate about their efforts in many different categories. For more than a year, I have been an active reader of many of the blogs in the network; particularly in the marketing community. Folks like Cameron Olthuis and Karl Long. One of my favourite
Continue reading »Umbria Provides Marketers with Blogger Lists for Sale
On Monday, Umbria announced a new service that helps marketers to answer what is becoming a more and more common question – which bloggers are most influential for my brand or industry? While there are many tools and methods that can be used to uncover these bloggers, the Umbria Connect service promises to provide marketers
Continue reading »Trendspot: Autotagging Images to Help Organize the Web
I am a big fan of tagging as a way to organize content, save my bookmarks on del.icio.us, and optimize content for consumption on social media sites. Yet I have also written before about the inherent difficulties of tagging (suggesting that a TagWiki might be the solution). The biggest issue is that multiple people can
Continue reading »Deck the Halls with … Duct Tape?
You may not realize it, but duct tape may just be one of the most essential lifestyle products in the United States. What we all know about duct tape is it’s reputation as a tool that along with a swiss army knife can be used to fix just about anything. In an effort to inform
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