Today I will be presenting at SixApart and Ogilvy PR’s co-hosted Business Blogging Seminar in San Francisco. The event has more than 100 people registered and a great lineup of speakers including Anil Dash, DL Byron, and several others. My presentation is about blog marketing and Social Media Optimization, and as promised, I am uploading
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The Best College Admissions Website Ever?
After reading a post on one my favourite marketing blogs, Ypulse – I was recently pointed to the George Mason University admissions website, MasonMetro which struck me as one of the best examples I have seen of connecting with high school students in a memorable way and encouraging them to consider applying. Contrary to the
Continue reading »Riya Launches a New Visual Search for Online Retail: Like.co ...
When I first wrote about visual search more than a year ago, it was all about a new type of search interface that would allow you to see results contextually through a more visual interface rather than a simple text listing of results. Visual search, at that point, was all about improving the interface to
Continue reading »Guest Column on Corporate Personality for Strumpette
Yesterday, Amanda from Strumpette published a guest column I penned for her up and coming PR blog . You can also read the original at www.strumpette.com … Finding Your Personality in Personal Media=================================================Tom Cruise had a great publicist. And then he fired her and hired his sister. Soon after he was jumping on couches, talking publicly
Continue reading »Intel Launches Blogger Challenge with Mystery Blogger
Today marks the launch of another unique personal media campaign with Intel – this time a collaboration between six rising stars of the blogosphere. For the Intel Centrino Duo Blogger Challenge, we gathered the following six bloggers together to share their views on blogs, blogging and the world: The City Blogger – Jen Chung from
Continue reading »SMO at the SixApart Business Blogging Seminar
On Monday, November 13th I will be presenting as part of a panel of several folks at the last Business Blogging Seminar of the year hosted by SixApart. The event should be a great introduction to blogging for those unfamiliar, as well as a practical how-to event designed to help current bloggers maximize their traffic
Continue reading »Idea Bar: Marketing with Soundbombs
In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to bring a new dimension to just about anything from billboards to art. As unique as the concept is, the distribution strategy is even more so … with Felix Beck, creator
Continue reading »Join Us At The Vox Launch Party Tonight!
As part of Ogilvy PR’s ongoing partnership with SixApart, we will be helping host a launch party for the new Vox blogging platform tonight at Bimbo’s 365 Club in San Francisco. The event should be a fun gathering of influential folks in the social media and blogging worlds – and a great excuse to network
Continue reading »Introducing the "Golden Rules of Blog Etiquette" W ...
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz What are the rules of the road when interacting with people in the blogosphere? Chances are, if you are already a blogger, you have probably already worked out your own method of contacting and interacting with other
Continue reading »Dove's Evolution of Beauty Campaign Goes Viral on YouTu ...
Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising. By focusing on the distorted perception of beauty that much of the fashion industry is
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