Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm. Some have taken a subtle delight in Edelman’s failure (see comments on Richard’s response post), while others have
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Hyatt Offers Wake Up Calls from Christie Brinkley
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In an interesting new promotion from Hyatt for Gold and Diamond members, you can go online to www.hyattwakeup.com and schedule a personalized wake up call from a friend or family member, or choose to have a standard
Continue reading »Idea Bar: Printable Micro-Region Maps
I hate unfolding maps. That’s where this Idea Bar post starts, because unfolding maps and trying to pinpoint your location is near impossible on those huge maps available from AAA or many others. Google Maps and Mapquest are ideal solutions for turn by turn driving directions from one place to another, but they fall far
Continue reading »Intel's "Living Without Boundaries" Stunt Cat ...
Earlier this week I posted about the Intel Second Life campaign that were working on with Millions of Us. The campaign will come to a close tomorrow morning at 8am sharp with a scripted finale that you won’t want to miss. Along the way, Versu has awakened the imagination of not just loads of Second
Continue reading »Intel Partners with Second Life and Launches a Blog … ...
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In one of the most interesting campaigns to come out of our Digital Influence team yet, we are helping Intel to launch a stunt during the Digital Life event which will place one of the top builders
Continue reading »Why Taco Bell is Getting Multicultural Marketing Wrong
Taco Bell has long had what I consider to be one of the best advertising taglines in the fast food industry – "Think Outside the Bun." In just four words, they have managed to capture the entire essence of the brand and it’s place in the fast food landscape in a way that not only
Continue reading »Vote for ChangeThis Manifesto on Social Media Optimization
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This blog post is a shameless plea for your vote. I have a proposal on ChangeThis to write a manifesto about Social Media Optimization. It is an attempt to take all the great thinking that many others
Continue reading »Business 2.0 Unveils New Strategy: All Journalists Must Blog
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz At the extremely well attended M-Squared marketing event at the Golden Gate Club in San Francisco yesterday there was a series of extremely strong speakers on hand to discuss the future of marketing from many different angles.
Continue reading »IdeaBar: Mobile Marketing with Virtual Hugs
One of the more interesting reports to come out of Wired’s NextFest event held in NY this past weekend was about a wearable technology company called CuteCircuit and their "hug shirt." The shirt uses bluetooth technology or mobile messaging through SMS to relay the sensation of a hug from one wearer to another anywhere in
Continue reading »NYC Chefs Launch ChefsRightsNow.org as a Wakeup Call for New ...
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz New York City is home to some of the finest Italian restaurants in the world, yet a growing challenge for many of these restaurants is consistently filling their tables. In an effort to remind consumers of the
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