Social Media Optimization has been hitting the big time at several recent events on web marketing including a session entirely devoted to SMO at the recent SES Chicago conference last week and discussion of SMO at the recent Vegas Pubcon WebMaster conference. I was reading Lee Odden’s recap of the session that featured many smart
Continue reading »
First Time Here? Take A Quick Tour …
MORE POSTS
A Finalist for Best Business Blog at the 2006 Weblog Awards
I am just back in the country from India and finally have the chance to post (a bit late) about my blog being selected as a finalist for the Weblog Awards. The Weblog Awards are promoted as the world’s largest blog awards with more than 45 categories this year and had more than 1 million
Continue reading »The Fourth Estate and the Indian Blogosphere: Marketing in I ...
I recently had the opportunity to travel through India and spend some time with our colleagues in the Mumbai office of Ogilvy PR. We had a great discussion about digital influence and more broadly about the role of online tactics in supporting traditional public relations activities. As I was discussing the role of blogs with
Continue reading »Word of Mouth and the Churi Wala: Marketing in India, Part I ...
Shopping in India can be a bewildering experience. Aside from the completely westernized shopping megamalls that are popping up all over large cities here, there are still thousands of stalls, streetside vendors, underground markets and bazaars selling just about everything imaginable. Lajpat Nagar in Delhi is one of these types of places, full of stores
Continue reading »The Plight of the Puppetmaster: Marketing in India, Part I
In Jaipur at the Alsisar Haveli, I met a young puppetmaster and his ten year old brother. Together they performed puppet shows outside the main restaurant at the Haveli, with the older brother expertly controlling the puppets with every finger of both hands behind a curtained backdrop, and the younger brother playing the dholak in
Continue reading »On Adventure in India – Back on Dec 15th
For the next few weeks, I will be travelling through India on a combination of work and holiday. Rather than trying to find a guest author or some other poor sap to "hand over the keys" to the Influential Interactive Marketing blog, I have decided to hang up the equivalent of a "gone fishing" sign
Continue reading »Ideas for Marketing with Fantasy Games Online
On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that offer an alternative to Fantasy Football. Now officially giving up on my Fantasy Football team after losing my two star players in back to back weeks to season ending injuries,
Continue reading »Using YouTube to Launch a Global Movement: The Story of Free ...
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on YouTube is happening every day now, ranging from the silly to the funny. Recently I came across the Free Hugs video posted above on YouTube less than two months ago
Continue reading »Find Your Organization's Social Media Score
John Bell, founder of our 360 Digital Influence group here at Ogilvy has a great post on his blog about helping organizations understand how to approach social media as part of their overall marketing communications efforts. This is a question we are often asked by clients who see all the movement around them, but also
Continue reading »Intel's Mystery Blogger is … Robert Scoble!
I posted several weeks ago about a great promotion we have had the chance to work with Intel on called the Intel Blogger Challenge, where we have been asking one question a week of 6 bloggers with totally different focuses. For those three weeks, we have had a mystery blogger, whom we will be revealing
Continue reading »
