Starbucks is something of a sensation in marketing circles … mostly due to the fact that they have successfully built a global brand with very little advertising. Despite the lack of paid advertising, few would argue that Starbucks are masters of branding and word of mouth marketing, to a degree. Fighting Starbucks may seem like
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Blog Day 2006 at Influential Interactive Marketing
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in the huge global movement known as Blog Day (set each year for August 31, due largely to the fact that the numbers 31-08 together can spell the word "Blog"). Blog
Continue reading »Adding the 17th Rule of Social Media Optimization
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz I have received several emails from many people over the last few days having some interesting thoughts about what the 17th rule in the SMO list might be. Over the past few weeks, the discussion of SMO
Continue reading »JupiterResearch Tries to Redefine "Social Marketing&quo ...
Today’s Adotas email newsletter carried the story of JupiterResearch’s new initiative they are calling their "Social Marketing" service. The offering is described in the language below and is further explored in a launch announcement blog post from Emily Riley, their lead analyst: Social Marketing helps companies capitalize on cutting-edge marketing techniques. Through best-practice analysis and
Continue reading »Arrival of the Bluetooth Billboard
The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content. CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The
Continue reading »The Power of Integrating Advertainment with Product Placemen ...
Product placement is hot in Hollywood and television right now. Fueled largely by advertiser’s fear of consumers fast forwarding through their ads, product placement deals are popping up everywhere. Related to this trend is the rise of "Advertainment," in which advertisers focus on creating entertaining branded content. This is not about simply placing your brand
Continue reading »Idea Bar: The Mobile Sales Assistant
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz It seems like everyone has a mobile phone. More than the iPod, more than the Blackberry, the mobile phone is becoming lifeline that people can’t (or won’t do without). The rising ubiquity of the mobile phone offers
Continue reading »A Gallery of Marketing and PR in Second Life
The virtual world has been getting a lot of coverage in the real world these days. Second Life is becoming the new poster child for the rising popularity of avatars and virtual personalities that real people are taking on, and every day it seems there is a new development that causes those in marketing and
Continue reading »The Life of Social Media Optimization
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As of Monday, August 21st, 2006 … Social Media Optimization (SMO) is now a term in Wikipedia. From it’s humble beginning as a blog post less than two weeks ago, it has been tough to keep up
Continue reading »Forget Expensive Spokespeople, Try a Passionate Spokesblogge ...
A passage I read several years ago from Steve Martin’s wonderful play, Picasso at the Lapin Agile always stayed with me as a great example of the power of focusing a marketing strategy on influencers: Today it’s easy to see this phenomenon repeated all over the world as the power of social media continues to
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