Working in advertising today, at least partially, is about nostalgia. Dreams of making a career in creative ads that the world would be talking about are still around on Madison Avenue, though becoming more of a fantasy in a world that has found and embraced Tivo. Yet the most powerful image of the golden age
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One Red Paperclip Rides the Long Tail to Mainstream Success
On July 12, 2005, Kyle MacDonald started his One Red Paperclip trading blog with the dream of ultimately trading one red paperclip for a house. Just a few weeks ago (one year and 14 trades later) he met his goal with an offer for a new house on 503 Main Street from the Town of
Continue reading »How a TagWiki Could Make del.icio.us More Useful Than Google
In my del.icio.us account I have a tag for "public relations," one for "public_relations" and another one for "pr." The problem is, I mean all of these to be the same tag – but right now they are separate. Now extend this phenomenon across millions of other tagged links and you will get a sense
Continue reading »Insights from the Search Insider Summit
After the first day of the Search Insider Summit I had the chance to listen to some forward thinking minds in the world of search and spend some time chatting with many peers about the state of search in the marketing mix and how they see this world evolving. After this first day of the
Continue reading »The Human Side of Search: Presentation from Search Insider S ...
Below is the presentation on the Human Side of Search that I gave today at the Search Insider Summit here in Keystone, Colorado (right click image or link to download PDF): UPDATE – The MP3 version of this presentation is now live. The concepts outlined in this presentation are also further explored in three previous
Continue reading »The Human Side of Search: Sharing Your Expertise Online
Everyone is an expert in something, as the powerful old tagline from Seth Godin’s Squidoo initially promised when the site launched. Squidoo is one of a number of sites that are tapping into these distributed pockets of expertise in an effort to help individuals benefit from the skills and knowledge of one another to find
Continue reading »The Human Side of Search: Directories, Wikis and Networks
One of the most popular portal sites today started with a list of Jerry Yang’s favourite sites. As Jerry grew his directory of sites into the megaportal of Yahoo – he also gave birth to an idea that was copied across the Internet. Then Google came along and Yahoo’s directory suddenly became a tool for
Continue reading »The Human Side of Search: Taggregation
As more and more content gets posted online by organizations and individuals, the barriers to finding the content that truly matters are getting higher. Search algorithms are valuable for helping to sort through this information, but unfortunately the automated approach can only go so far and falls short when it comes to less well recognized
Continue reading »AdAge Rounds Up Winners and Losers in World Cup Marketing
As a soccer lover, and marketer – I have to admit I paid almost as much attention to the advertising and marketing during the Cup as I did to the actual matches. Yesterday Jonah Bloom of Ad Age published a wonderful roundup of all the World Cup advertising battles and pointed to the big winners,
Continue reading »Feeling Generous? Pay Anyone's Speeding Ticket Online
As part of a self service egovernment initiative in Virginia, anyone who has any type of traffic (or criminal) charge in one of the many counties across Virginia has the option to log onto http://www.courts.state.va.us to see details of their case and pay a fine rather than go to court. On the surface, this is
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