This weekend I am here in San Francisco for Vloggercon 2006, a small video blogging conference I have been working with over the past few weeks as a sponsor (through both Ogilvy and Intel) as well as an enthusiastic supporter of getting more people into vlogging. Aside from being the first time that I have
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The Ogilvy HIV/Aids 25 Blog
As most people who pay attention to global media know, this week is the 25th "anniversary" of the Aids epidemic worldwide. Based on recent reports, the disease unfortunately seems destined to remain a killer in populations around the world. Since long before I joined Ogilvy, the firm has been working with numerous clients in this
Continue reading »Nikon Uses Flickr to Launch the Nikon Stunning Gallery
When Yahoo acquired Flickr and del.icio.us – the question on most marketers minds was how they would integrate these into profitable networks for advertising without alienating already loyal users who were used to an ad-free experience. The answer for the first few months after acquisition appeared to be to do nothing other than add the
Continue reading »Widget Marketing
When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies. Today, widgets are those smart little applications meant to be used as small utilities in a blog, operating system or web browser. A few months ago, SixApart launched Typepad Widgets to
Continue reading »The Marketing of "An Inconvenient Truth"
One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling the real story of global warming and leveraging the growing popularity of Al Gore’s "resurrection" (as Wired magazine termed it) from the "former next president of the United States" –
Continue reading »Interactive Marketing vs. Online Marketing
I have never called myself an online marketer. To me, online marketing refers to a range of activities that happen only on the Internet – from banner advertising to search marketing to email marketing. Not included in this term are what I would consider interactive (but offline) marketing activities. Podcasting is largely offline. Mobile marketing
Continue reading »Bluetooth and "Placecasting"
Following from my previous post about the Landrover promotion, I did a bit more research and learned about Consola, the Open Source Proximity Media Server. As far as I can tell from their sparse website, the project is designed to create an open source method for what the project calls "placecasting" – or sending a
Continue reading »Landrover Tries Bluetooth Marketing
In downtown NY today, I passed a billboard for a Landrover promotion encouraging people to put their bluetooth handsets to discoverable in order to learn more about something. Aside from the relatively cryptic call to action, this is the first example I can recall of having seen a company try to use Bluetooth technology for
Continue reading »Top 10 Blog Posts No One Ever Read
Bloggers don’t get backwards readership. This is an unfortunate result of posting in the journal-style format that most blogs have. The recency of any entry spirals downward from the moment it is posted, with the shelf life of an average blog post is not much more than a few days. This week is my one
Continue reading »For Consumers, It Pays to be Creative
The most popular TV game shows today reward luck, instead of knowledge (trivial or otherwise). Judging by the recent success of Deal or No Deal – the less thinking involved in a game show, the more popular it can be. Apparently, trivia is no longer as engaging as luck. For most of these shows, the
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