In light of Chevy Tahoe’s recent experience with consumer backlash towards their promotion run on The Apprentice, viral marketing is a hot topic of discussion in marketing circles these days. Is it too risky to do well? Should companies avoid it? Is Chevy doing the right thing by not stepping in and removing negative consumer
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A New Way of Sharing Patient Opinions Online
The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging customer reviews, sites like TripAdvisor asking travellers to review lodging in destinations around the world and ratings systems for buyers to evaluate sellers on sites like ebay and others. Online,
Continue reading »Coke Has to Make Every Drop Count
Last week Mark Ritson of the Design Bulletin shared an insightful view of the Cola Wars between Coke and Pepsi. Rather than focusing on battle between Coke and Pepsi, Mark rightly illustrates how Pepsi has won the war by successfully diversifying its brand to represent more than just the carbonated beverage category. Coke is still
Continue reading »Butterfinger Launches FollowtheFinger.com
Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to "follow the finger." At first I thought it was some college student slang, or a Philadephia thing – but looking around I realized – they were actually responding to a
Continue reading »Support the Cancer Mosaic
Lance Armstrong is a phenomenon, from his heroic story of conquering cancer to the yellow LIVESTRONG wristbands that launched one of the strongest social marketing campaigns in recent history (not to mention a new global fashion trend). Currently, his nonprofit – The Lance Armstrong Foundation is promoting the LIVESTRONG Challenge, a call to supporters of
Continue reading »Wirefly.com Masters the Art of Rebate Phishing
Rebate Phishing: The practice of luring customers online to make a purchase with the promise of receiving a nonexistent rebate check in return. Recently unleashed from the bonds of my 2-year mobile phone contract, I went online this weekend to search for a new mobile phone. Within seconds, I ended up at Wirefly.com – one
Continue reading »5 Ways Marketing Can Save the US Airline Industry
There are few other industries that have suffered as much across the board as airlines in America. From bankruptcy to solvency to operational issues – flying domestically in the US is not what it used to be. There are news stories about 30 million bags being lost, service deteriorating, employees protesting, and airlines folding. Yesterday’s
Continue reading »Finding a New Formula of Blog Influence
In a world of personal media where the technical constraints of publishing content are becoming nearly nonexistent – some have recently discussed the rising problem of information overload. Seth Godin suggests that we may all be adding to the clutter, and though self-filtering, or relying on content creators to tag their content is ideal –
Continue reading »Are Domain Names the Next Tagging Phenomenon?
Tagging is in right now. From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging. And why shouldn’t they? Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That
Continue reading »Do you give good Google?
An article this week in BusinessWeek magazine posed this question in relation to the growing influence that Google is having over interpersonal relationships and hiring. Prospective employers, blind dates, girlfriend’s parents and business colleagues are just a few of the groups that might be Googling your name. And if they did, what would they find?
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