I read an interesting piece in the NY times today about a new site being launched by Sony Pictures around the upcoming release of a screen version of Dan Brown’s bestseller, The Da Vinci Code. The book has fired up many traditional Christians and the Catholic church with it’s premise that Jesus was not resurrected,
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Semapedia Shows the Promise of Mobile Marketing
In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet. Paul McFedries, author of Word Spy, mentioned the term: Infosphere … an apt term for the current state and future potential of the web. The growth of information resources online has been symbolized by
Continue reading »The Super Bowl Best and Worst Ads
Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because they have nothing to do with advertising effectiveness … just pure entertainment. Entertainment is fine, but it’s hard to imagine that any of the advertisers in the Super Bowl will
Continue reading »Cool Sunday Sites: Typorganism, Instructables, and Listible
t.y.p.o.r.g.a.n.i.s.m – Site with a few very engaging interactive features, including a Minority Report-esque good news bad news panel and an ASCII-O-Matic to convert images into ASCII text based images. Instructables – An interesting site that features lots of contributions (all keyword tagged) around the site’s premise … "a venue for showing what you make
Continue reading »Using Blogs for Personal Marketing
Guy Kawasaki has an interesting post on his blog today about his traffic after 30 days of blogging. Not surprisingly, his blog is hugely popular, with lots of loyal readers … but one really interesting point from this is how positively his blog has impacted sales of his book (propelled it from an Amazon sales
Continue reading »MSN Launches Player Blogs on Road to the World Cup Site
As part of MSN’s new UK-based site leading up to the 2006 Soccer World Cup, they are featuring "player diaries" – which are blogs by several famous players including Brazil’s Ronaldinho, England’s Michael Owen, and the Netherlands’ Edgar David. What a great inside way of building fan excitement and helping them connect with players! Each
Continue reading »Do Impressions Matter in Search Marketing?
For clients new to search marketing, I have often explained the concept to them as "only paying for results." In effect, the beauty and sales proposition of search marketing has always been that you are only paying for clicks, and impressions are essentially free. I anticipate for many SEM professionals, this has also led to
Continue reading »Lessons on Timing from a Bridal Show
Today is the Washington Bridal Show – one of the DC area’s largest bridal shows. You have to admire their weekend timing … the first weekend of the fall/winter season without any football games. I wonder how many fiances got suckered into coming to the event simply because they couldn’t use the excuse of football
Continue reading »Cool Sunday Sites: Fastr, Bad Design Kills, & Googlewhac ...
Fastr: A cool interactive game where you see a bunch of pictures randomly displayed from Flickr and have to guess the tag that relates to all of them. A few technical bugs, but fun anyway. Bad Design Kills: A great viral site for designers, with printouts to put all over the office to help stop
Continue reading »Does Advocacy Work Better Online?
In the recent issue of Wired Magazine, there is a telling story about the rise of online fundraising in light of the many tragedies the world has suffered, from hurricanes to the Tsunami. Bottom line, far more money was raised at lower cost online. Advocacy, of course, is about far more than raising money online.
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