Last week I read a Business Week article on The Universal Question, Fred Reichheld’s new book about how companies should ask their customers whether or not they would recommend the company to a friend – and use that as a gauge for judging customer satisfaction. On Friday, I heard about Fred’s keynote at the WOMMA
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Going Micro: Affiliate Marketing Online Finds a Niche
Here’s a question. If you are a marketer trying to reach consumers, would you rather hit 500,000 people in one site, or use 1,000 different sites (with a readership of 500 unique people each) to reach the same number of individuals? Making the broad assumption that a higher majority of readers of smaller publications are
Continue reading »Something Smells Good at IAD
In the baggage claim at Dulles Airport there are a few cafes selling the usual last minute snack fare. At IAD, and most other airports, only difference between these vendors is how many steps they are from their customer at any particular time. Yesterday, as I waited to pick someone up, I (and most of
Continue reading »Marketing with Blogs
Blogs are about sharing a real voice. An honest voice. And honest voices have steadily lost their place as marketing and advertising today has become much more about "advertainment." The Superbowl, the world’s shining example of Advertainment is just two short weeks away. Yet blog marketing, done right, offers the chance to add something that
Continue reading »Intelligent TV and Online Communities
There is a battle going on in the world of television. On one side are the lovers of "intelligent" TV. Shows like Lost, West Wing, 24, and others that require a level of concentration and intelligent involvement in the story lines. On the other side, is "Darnell" TV – reality shows (often created by Mike
Continue reading »Media Bias and the Redskins Bandwagon
The Redskins are hot in DC this week. Just about everyone who doesn’t already have a team allegiance is on the bandwagon now that they have won their first playoff game, and face the NFC’s #1 ranked team on Saturday. I’ve loved the Redskins since I was a kid, even waking up at 7am on
Continue reading »Priority Club Redefines the Travel Loyalty Program
About two months ago, my wife joined the pilot Buzz Agent program for the new Priority Club Any Hotel, Any Reward program. The travel industry does not have a history of transparency, when it comes to pretty much anything. Hotels focus on the lobby, while the back rooms, employee elevators, and other hidden areas are
Continue reading »Google Outsells Sun in Enterprise Hardware?
Among the many hidden legs of Google is the enterprise platform search product that they have available for large customers who need a solution that can search hundreds of thousands of documents quickly. In contrast to Sun’s desire to give their servers more sex appeal, Google’s product design team seems happy to stick with the
Continue reading »TrendSpot: The Rise of Human Search Filters
The Trend:The same perceived lack of structure on the web that originally led Jerry Yang to create the first Yahoo Internet Directory is causing one of the most prevalent trends online today, the rise of human search filters. Search engines are getting more sophisticated as algorithms get refined for every new spammers trick – to
Continue reading »Aquafina Asks Consumers to Film their New Year's Resolu ...
Along with the new year comes the new year’s resolution, and marketers tired annual attempts to make their own products and services a part of that resolution. But the best resolutions are the easiest to keep, and what could be easier than the universal piece of dieting advice almost every "guru" offers … drink more
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